FORECAST FOR 2018 – THE SEVEN TO ANTICIPATE

The countdown is on. Ready or not, we are into the final 50 days of the year. It is remarkable that we are already so close to the end of 2017. In the same way that one naturally pauses to reflect on events of the past year, it is also that time of year when debate turns to expected trends for the next year.

Being ahead of the curve is something I love to challenge myself and my team on, hence we also take pride in it being synonymous with the Trafalgar brand. So ahead of the Christmas countdown, here are my seven trends for 2018.

Why seven? Simple: it is the world’s favourite number. There are seven days of the week, seven colours of the rainbow, seven seas and seven continents. And, there is no value in increasing the number purely for numbers’ sake.

Let’s take-off…

  1. Off-Season Travel

Travel has become a way of life. Exploring, adventuring, relaxing, escaping, reconnecting – all of these have become a part of what we do, and shape who we are. The numbers of travellers are growing annually, dramatically. Clearly, however, in key cities, the industry can’t build accommodation fast enough to accommodate high season peaks, and travelling on your own can result in long queues that simply exhaust the desire to fulfil a travel dream.

Re-adjusting our mind-sets to embrace year-round travel as a genuine prospect allows travellers to fully enjoy every moment and not have that sinking feeling of worrying about battling crowds at each turn. Lack of crowds means lack of frustration of time and space lost as you embark on the same “bright idea” to travel to the same place at the same time as everyone else. The following three variables are being increasingly considered and I believe we will see more travellers shifting to embrace year-round travel:

If you’ve ever been to the same destination during the typical peak season and the off-season, you could relate to me instantly. The way locals treat visitors when there aren’t many of them is also worth noticing. Welcomes are warmer and more sincere – you will feel more like a traveller than a tourist.

You will also see more. Without traffic and queues one acquires more time and the opportunity to discover a whole new range of activities to enjoy and take part in during the less-traditional “peak’ periods.

Finally, there are the prices. From air to activities to transport, depending on time of year and season, rates can vary significantly. Discounts are for times of low demand. The plus points make it all a rather obvious alternative.

  1. True Sustainability Will Become A Requisite, Not A Nice To Have

“Over-tourism” is a growing concern. During the peak European summer travel months, destinations such as Venice, Barcelona and Dubrovnik find themselves simply overwhelmed, local residents growingly angered by the takeover of tourists. The insurgence of what I have termed the “ice cream tourist’. We have all just read about the changes coming for cruises in Venice, which will serve only to increase the concerns.

For travel to remain true to people and place, we must ensure that we work to grow tourism in a sustainable manner – assisting local communities to celebrate who they are, respecting their uniqueness, as a prelude to building their economy and protecting their environment. Through JoinTrafalgar, as well as our TTC-aligned Treadright Foundation, we must all play our part in ensuring that tourism remains a force for good. The term “sustainable” has been increasingly paired up with “travel” and “tourism” to denote a desired way of operating. We are hearing more and more from our travellers that they are becoming increasingly engaged with spending their money on “sustainable” ventures. It is not about being eco-friendly, it is about being environmentally-conscious – being part of the bigger picture, preserving something for the long-term.

But how do we really give meaning to the term “sustainability”? These are my three criteria for sustainable travel in 2018 and beyond:

  1. Economic – how, the business model that supports an enduring tourism economy
  2. Cultural – being sensitive to the history, traditions, identity and ideologies of a people and place
  3. Environmental – preserving, protecting and promoting the gifts of natural environment all around us

TreadRight Heritage supporting Laboratorio Giuditta Brozzetti in Perugia, Italy

As previously referenced, differentiated seasonality will diminish – no more FOMO for those that don’t travel in summer in Europe, for example. We will see people travelling at traditional “off peak” or shoulder periods as is, not only to avoid excessive crowds but also to avoid compromising some of those destinations that cannot cope with the burgeoning influx. It will help pace the tourism intake and also sustain businesses that might otherwise be stretched with having the highest percentage of their business boom during the key summer months (more longevity and sustains business and tourism).

 

 

  1. Technology, Enriching The Travel Experience

From AR and VR and IoT (internet of Things) they are all becoming integrated into  daily life. In 2018, I envision them further assimilating into the traveller experience, making them an integral part of the journey to the ultimate destination. It shouldn’t be surprising that holidaymakers in 2018 will want to ensure that technology works for them to leverage their travels – before they go, whilst travelling, and after, especially when sharing reviews. As an industry, we need to ensure we are tapping into this trend, embracing technology that genuinely enriches our experiences.

There is no doubt that the written form is quickly evaporating and today consumers are ever increasingly looking at video for inspiration; and particularly short form video, (from 5 – 30 seconds). I know that when a video starts, I look at the time bar and if its long, I click off.  In 2018 we will see short form video help drive original content as well as engage and inspire travellers.

Finally, if I recall correctly, last year, we reached the tipping point when we viewed more websites on our smartphones and tablets than our desktops. This milestone highlights how our interaction with technology is rapidly shifting. With this distinct trend and seeing how our guests use technology whilst travelling with us. In 2018 Trafalgar will be introducing an innovative new way for our guests to get information via mobile pre, during and post their travels, as well as enabling them to engage with fellow travellers and share their experiences across their social channels.

  1. It’s All About Personalisation.

Lest we never forget: when travelling, personalisation is no longer a pleasant surprise for customers, it is an absolute expectation. There is no reason at all why the power of touching one should be lost to the masses. Today’s connectivity means that consumers are rightfully expecting, and demanding, more. From our perspective, for every single one of our Trafalgar guests around the world, no one matters more than each of them. Their needs, their expectations, are simple: recognise, understand and respect me for the individual that I am.

Why? Because consumers want to feel like their interests and preferences are not only taken seriously but also applied. They want their holiday to be as individual as they are. And rightly so. And because they, our valued customers, have invested time to research and finally choose their holiday with us over others, it is expected that we reciprocate by honouring not just their choice, but honouring them. Their happiness is our unequivocal goal.

Food Foraging in Lahinch, Ireland

  1. HDD – Holiday Deficit Disorder

An expression given to me by wife. It wasn’t that long ago that taking all of one’s holiday time was almost frowned upon. Today the importance of unplugging is greatly understood. Never before has there been such awareness of the strong relationship between wellness and taking time off.

Today, “Holiday Shaming” is rapidly becoming an ideal of the past. Encouraging personal time out is the evolved way of looking at employee wellbeing, on and off the job. At the same time, travellers recognise that regularly recharging, refreshing and rejuvenating is part of a healthy work-life balance. What better way than to travel to new places, get away from the day to day and completely escape. The need to learn more to increase one’s productivity, creativity, sense of purpose and sense of participation is not only acquired in the workplace. There is no better school for personal growth and decompression than the travel world that surrounds us all.

In the back yard of our Stay with Stories, Las Sasas de la Juderia, in Seville

  1. Off the beaten track destinations

Discovering the mysterious and the new remains vital to travellers. I continue to see more and more people visiting cities that were, until recently, overlooked, unheard of or inaccessible. There is no doubt that the proliferation of low-cost airlines is having a profound, positive impact on these lesser known places. Regional low-cost carriers continue to proliferate globally, making discovery of somewhat unexplored destinations a delightful reality. In so doing, these new air routes unlock previously unseen economic, social and cultural uplift. Over the past decade, airlines have added over 10,000 new routes — serving more than 37,000 city pairs. There are now 1,280 international airports serving 48,977 routes worldwide. What does this mean for travellers in 2018? More choices, more exploration, more learning, more opportunity to create more in life for the people accessing these remarkable new jewels of travel.

Geiranger Fjord, Norway

  1. Bragging Rights

If there is one thing that is going to distinctly differentiate this travel generation compared to those of years, and generations, past, it is the articulation of feedback – posting, rating, bragging. Today’s travellers are more ambitious and adventurous, both in their travelling, and in their travel-sharing. It’s no longer about checking boxes. Travellers want adventurous, participatory experiences. Sight-seeing is important but not enough.

Sight-doing is the way to touch their travel souls and make memories to last a lifetime. The quest for realness – living local – has put heightened pressure on the most over used word in travel, ‘authentic’. What must never be forgotten is what travellers are ultimately looking for: getting below the surface of destinations, understanding their uniqueness and very essence. In 2018, I think there will be an increased swathe of people fully engaged in the sharing economy, communicating to the world the wonderfully enriching experiences that they have discovered but that their friends haven’t. Yet.

So, these are my Top Seven Travel Insights for 2018 – my truths for the year ahead. May they serve you and your aspirations well, as the new year unfolds.

MY EIGHT WONDERS OF THE WORLD

The days are distinctively shorter, the evenings tinged with a chill, and the trees are shedding shades of brown: for those of us in the Northern Hemisphere, autumn is certainly here. I love this time of year, as during a period of three months, I will visit five continents, supporting our remarkable Trafalgar Tribe with the launch of our 2018 Europe and Britain offering. Part-way through the big trips, there is already a child-like feeling that during my sleepless, jet-lagged nights, my mind and heart race as I reflect on the places I’m fortunate to have been to and those places where I want to go.

For those of us born into travel, it is our business to know the next hotspots – what’s trending – for who and why, where the ‘in crowd’ go and where the who’s who is doing you know what.  In fact, it I am frequently asked by friends, family, colleagues and curious media alike, “what are your favourite places?”

We know that travel and what drives us to certain places is innately personal. The spectrum of choices for travellers literally stretches across a world of experiences, emotions, end-goals. And with the expansion of the travel industry’s reach through technology, ever-expanding airports and airline routes to places we never knew we needed to go to, today there is just about nowhere out of reach.

Clearly subjective choices, my motivation for considering these eight wonders of my world varies considerably, though the immense opportunity for discovery is the common connection. The voyage of doing, seeing, living and breathing places for the first time are some of the abundant reasons I adore travelling.  My passion for travel extends so greatly that I don’t subscribe to never visiting the same place twice (or more) – I firmly believe there are many places worth revisiting over and over again. As I set out my intention for 2017 to embrace meaningful travel experiences, I’ve also embraced the privilege I have of being able to go where Trafalgar, or I, personally, can make a difference.

Without further ado, from 30,000 plus feet, here are my current sleep-deprived eight wonders:

Number 1: Paris FRANCE

I have been countless times, but the city of light never fails to set me aglow. I am forever in awe of its ability to make me fall in love with it… again and again… and again. A stroll along the Seine or indeed anywhere in Paris enlivens and seduces every sense. Every parting is a sweet sorrow…. until I return once more. What more can I say? Paris is always a good idea (an Audrey Hepburn quote).

Number 2: EGYPT

It’s time to return. I emphatically believe this. As a traveler with an inherent love for ancient history, Egypt never fails to deliver. A country over 5000 years old, it forever remains a place that made, and continues to make, profound history. In 2018, the incredible Grand Egyptian Museum will open, showcasing the Ancient World’s riches right on the edge of the Great Pyramids. Perspective is critical in Egypt. To see the treasures from land is breathtaking. To see them again from the vantage point of the River Nile is even more captivating. Literally standing in the shadows of a mind-blowing rich cultural heritage – the seat of one of the longest histories of any modern country.

Number 3: The Red Centre, AUSTRALIA

The spiritual heart of Australia, this central region of this vast continent is one of the most culturally-rich places on the planet. Home to so many of Aboriginal Australia’s sacred sites, the soul-stirring moments are palpable from the second you arrive. From the captivating stories of the Anangu and the changing colours of Uluru at sunrise and sunset, to the awe-inspiring landscapes and exhilarating beauty of Kings Canyon and Alice Springs, to the mysterious and intriguing series of 36 ancient red rock formations that are Kata Tjuta. It would not do justice to the 50,000+ years of the Dreamtime to try to describe the significance of this area: it has to be seen and more importantly, felt in person, to truly even be able to begin to appreciate how precious and spiritual these places are. And I, for one, cannot wait to feel that energy in person.

Australia outback landscape ( North Territory)

NUMBER 4: India

So many places in the world have an adjective associated with them, but none are more befitting than when we describe India as “incredible”. In every sense of the word, this country is full of the most exceptional experiences and a true treat for all of the human senses. Whilst known for its opulence when it comes to delivering some of the best hospitality on the planet, there is, of course, another side to this diverse land. Both personally and professionally, I feel very strongly about ensuring we give back to those places that we visit. As such, I’m thrilled that we are now able to offer Trafalgar guests the opportunity to work with the inspirational organization ME to WE by participating in a sustainable development project in Rajasthan. Close to the Aravalli Range, the oldest plateau mountains in India, this project has been created in conjunction with TreadRight and JoinTrafalgar. I’m looking forward to experiencing it in 2018 and making a difference.

ME to WE

NUMBER 5: Copenhagen, Denmark

For me, the true foodie capital of the world and of course now widely-recognised as the edible jewel in Scandinavia’s crown. We all know about Noma but the impact has been considerable: the 2017 Michelin Guide of Nordic Cities awarded 16 Copenhagen restaurants a total of 20 stars. Travel here today with a large appetite – for both food and beauty, of which this city has an abundance of.

NUMBER 6:  Hvar, Croatia

Having celebrated 25 years of independence in 2016, Croatia is seeing a major uptick in tourism (thanks, in part, to Game of Thrones and me convincing I think nearly every member of the Trafalgar Tribe Buzz Ambassadors to visit there this summer), ask Dee, Lauren, Rae and Claire if they too now see why Hvar and Dubrovnik must be on the top of everyone’s need to visit list.  Croatia undoubtedly is one of those hidden treasures – somewhere everyone is now going and asking themselves “why have

Hvar, Croatia

I never been here before?”. With the influx of tourism almost overwhelming for some of the places, my advice is to book early or go out with the traditional peak season. The “shoulder” seasons still offer great weather and the spectacular landscapes, food and hospitable people don’t change year-round. For obvious reasons, Dubrovnik is the jewel in Croatia’s crown, but I urge everyone to visit Hvar for the real thing when it comes to a slice of the good Croatian country life. 

 

NUMBER 7, Cuba

And with a new USA travel advisory, my desire to visit will need to be delayed. But, my curiosity with Cuba has been long-standing and now the whole world is joining me in thinking now is the time to go and uncover this most fascinating slice of Latino life. Sadly my travel plans didn’t work out this year, given the recent devastation in this small island nation. It’s sometimes a delicate discussion around visiting a place after a natural disaster or tragedy. For me it’s a no-brainer. It makes me want to go to Cuba even more. I’m proud to be part of a community that sees the value in tourism for good. After tumultuous times in this country, it’s more important than ever that we support them in the best way we can…by going and seeing and exploring and helping sustain those communities who desperately need our holiday dollars more than they ever have before. Our thoughts are with the people of Cuba, and I hope that you, like me, will all be inclined to help them get back on their feet, sooner than later.

MY UNEXPECTED WONDER: Austin Texas

In March this year I revisited Austin after around 20 years. Upon arrival, it looks and feels like the usual homogenised high-rise city. But, it most definitely isn’t: it transcends being the live music capital of the world. In two simple words, Austin is cool and its fun. What I discovered this time around was a city obsessed with the latest artful food, exceptional BBQ options, interesting young and unexpected fashions abound. And when my BA flight was ubiquitously delayed, I didn’t mind one bit, as I sat savouring great BBQ flavours from a food truck, listening to a live outstanding blues band, air side. Only in Austin…

So these are the eight places where I am planning to go to in the near future, Why eight, I have no idea. These all spontaneously came to mind hence I called them my eight wonders of the world. As I re-read this list, I note the vast difference in their locations and lifestyles, but know they will all fuel my sense of adventure and feed my soul. Some will be firsts and others a reintroduction, but the certainty of all is a new voyage of discovery.

I’d like to make one small request – please stop, contemplate and make your travel list. Then spread your wings and go. Most importantly, in this sentence is a singular word, wherever you choose to visit, don’t just make bucket lists, don’t dream about “one day”. Go. This is about you and your wellbeing, Enjoy and wishing you safe and truly enriching travels, wherever you choose to go. Bon voyage!

DEFINING ‘WHY’ WE TRAVEL

When I think about travel, I remain dedicated to the WHY, rather than the WHERE, WHAT and WHEN.

What do I mean by this? Simply that when it comes to making travel plans, they are often defined by the WHERE – the destination, the WHAT – the things we want to do whilst there, and of course the WHEN – as we try to fit our travel around our hectic work schedules, school holidays or other similar time constraints.

The question that is often overlooked, though, and therefore missed as the heart of the benefit of travelling, is the WHY. WHY do you want to travel?

This simple question can often uncover the real reason someone seeks to explore the world. It may be the fulfilment of a personal dream or a pilgrimage of some kind. It might be a place that holds special meaning. It could be the quest to discover…or the desire to disappear.  The answer to this question can reveal the true value of one’s travel experience, and ignite our passion for the journey.

I believe that now more than ever it is imperative we focus on the WHY when it comes to travel. At a time when borders are slamming shut, it gives me great optimism when I see people celebrating the power of travel to connect different cultures, different ideologies, and different identities around similar dreams of hope, discovery and opportunity.

Through our sustainability iy_logo_english_whiteprogramme, Join Trafalgar, we have  a vision of leading the way on sustainable tourism with our partners – safeguarding the natural beauty, cultures and traditions of the people and places we visit. I was therefore delighted when the United Nations declared 2017 as the International Year of Sustainable Tourism for Development.  The UN is seizing upon an important opportunity to help the world recognize the overwhelming contribution that tourism makes for people across the world and how it can significantly impact their lives, not just economically and socially, but also culturally and environmentally. Without a doubt, 2017 is a vital year to ensure our travels also have purpose.

It makes me incredibly proud to share two examples of how and WHY Trafalgar and The Travel Corporation (TTC) are committing to their passion for travelling with a purpose.

Firstly, on January 18th 2017, at the official worldwide launch of the UN’s International Year of Sustainable Tourism for Development in Madrid, it was announced that TTC has become a Diamond Sponsor for 2017 in a partnership with the United Nations World Tourism Organization (UNWTO). Dr. Taleb Rifai, Secretary General of the UNWTO, spoke of the perfect alignment between the UNWTO and TTC, saying:

“The UNWTO is very proud to have TTC as a partner of International Year. Across three generations of Tollman family leadership, TTC through its business and its TreadRight Foundation, has evolved to become a reflection of excellence in delivering traveller experiences that are grounded in the core principles of social, economic, cultural and environmental sustainability. Great admiration is also held for their efforts in building traveller awareness around the positive impact that travellers themselves, can make on the communities and places they visit.”

This is a partnership that will put the spotlight on best practices for people and the planet through tourism throughout 2017 and beyond.

In addition to this exciting news, last October in New York City, through our TreadRight Foundation, Trafalgar, along with six of our sister TTC brands, m2wannounced its commitment to an organization that truly defines the principles of purposeful leadership for the betterment of our world at local level: ME to WE.

The organization was founded by two brothers from Canada, Craig and Marc Kielburger, who recognized early on in their lives the potential that travel has to empower people to not only learn about themselves, but to impart a positive impact throughout the world. I sat with Craig at lunch, and his passion and hands-on approach inspired me as we discussed their various travel-based programmes which enable travellers to support and sustain local communities via a range of actions such as helping to fund and build schools or supporting local economies by purchasing from local artisans.

m2w-luncheon

Attending the global partnership launch with TreadRight Ambassador Céline Cousteau, ME to WE co-Founder Craig Kielburger and TTC CEO Brett Tollman

In their own words, the Kielburgers said, “Living ME to WE means working together to create sustainable change, and making a difference with everything you do—from choosing travel that leaves a positive footprint on the planet, to making purchases that give back.”

Working in close partnership with Me to We, I am particularly proud to announce Join Trafalgar’s two new immersive voluntourism trips for 2017 which will give our guests the opportunity to truly travel with purpose in Ecuador and India.  


It’s a privilege for us to be able to offer these programmes because they reinforce Trafalgar’s ability to make a genuine difference by enriching and sustaining a diversity of people and places across the globe. In a nutshell, they bring a very passionate WHY to the forefront of my own personal love for exploring the world.

So please, join me in making 2017 the year of meaningful travel.

SUSTAINABILITY – LIVING THE LANGUAGE, LEAVING A PRICELESS LEGACY

The words ‘sustainable tourism’ are quickly becoming one of the most clichéd and over used in the travel industry. I see this politically correct language being applied superficially. I’m acutely aware that travel (and other) companies all too easily define themselves as sustainable simply because they put ‘Only print if essential – save the environment!’ messages at the bottom of their emails. Because of this, “green washing” is rapidly becoming a synonymous term. This is frustrating for those who are genuinely and legitimately fighting to make a difference for what they know is right, and must be addressed right now.

Technically speaking, the UNWTO defines ‘sustainable tourism’ as: “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities“.

One of the most exciting aspects of travel to me is the people that I meet along the way. In my recent travels to both Botswana and Myanmar, I had the great fortune of meeting two unique, but like the places they live, very different individuals that stripped away the rhetoric and pomposity of the overused sustainability expression, but through the very essence of their existence are making a difference. They’ve encouraged me. Here’s why:

Map Ives, the Director of Rhino ConservatioMap Ivesn Botswana, is a gentle giant of the African bush, a man who is, without question, a treasure to wildlife conservation in Africa.

Map has always lived in and remained committed to his life’s calling to understand and conserve Africa’s wild places. Today he is leading the charge on rhino conservation in Africa to ensure that our generation is not the last to see African rhino roaming freely. Listening to Map, it is impossible not to get completely absorbed and inspired by in his personal commitment for the African bush and its rhinos. He has been on the forefront of developing new approaches to a previously accelerating Rhinoworsening situation. It was this realisation and establishing systems and new practices behind the re-location of rhino that for the first time there are now a few minor shoots of hope. And he does it without any wish for praise, fame or attention. He does it because he feels in his heart it is the right thing to do. His love for his homeland and its creatures both great and small is his quiet yet powerful legacy.

Similarly whilst discovering Myanmar, fortune enabled me to meet another genuine individual. Myanmar is a remarkable country, rich in spirituality and the most striking smiles of its people. It is here that fortuitously I met meeting Ye Htut Win. He is the son of a Diplomat who has travelled the world, yet his heart never left his homeland. An obvious maverick, he returned home with a vision for success, his passion for food and a desire to make a difference. Sharkey's

He has established a business that showcases Myanmar’s magnificent produce, but with a difference – their produce is inspired by the foods Mr. Ye tasted around the world, and then made better. Crafted using his own Myanmar organic produce and artisanal methods, his fare is true artistry. He has developed and trained a network of artisans as well as farmers who are now growing organic heirloom fruit & vegetables as well as raising animals. Both the plants and local breeds are carefully chosen for those that can become accustomed to Myanmar’s climate and soils. All are cultivated using only sustainable, environmentally friendly methods.

So extraordinarily, whilst in Yangon I found myself in his eatery and unexpectedly savouring some of the most astonishing delicious cheeses (and I live in Switzerland!), breads, chili fondue and heavenly gelato. If your travels take you to Myanmar, ensure that you make a trip to Sharky’s. You will be amazed too. But what will warm you, wont just be the quality and delectableness of the food you eat but understandably the passion and pride in what has been achieved. Sharkey's eaterie

In meeting these two very different but unique individuals, in two completely parts of the world, what I found so enlightening was that through their shared example, sustainable tourism is not about doing what looks good today, it is about doing good for tomorrow regardless of who is looking today. Thank you gentlemen for keeping it real. In doing so, you are leaving a true legacy.