NEW YEAR, NEW HOPE, NEW POSSIBILITIES – IT’S TIME

January 12, 2023January 12, 2023 / Gavin Tollman / Leave a comment

2023 is here. And thankfully, for the first time in far too long, we can look forward to a world of discovery and possibility without restrictions or restraints. Finally, we can allow our wanderlust to feel the warm sun of a new year’s sunrise, allow our long-awaited plans to confidently take root, and our dreams to blossom. It’s time.

We enter this new year of travel, and our new world of travel, with gratitude. 2022 was a wild year for both travellers and the industry alike. While we rediscovered the travel bug, we also felt its bite. The surge of pent-up travel demand, further fuelled by pent up travel budgets, revealed very real challenges across the global travel and tourism ecosystem. After standing still for so long, the industry was simply unable to cope with the huge, almost immediate rise in pressure on airlines, airports, and other critical networks. This, combined with the huge drop in traveller patience and sympathy, made for a heady cocktail.

Across the industry hard lessons have been learnt, linkages across the experience chain have been established, and critical investments in infrastructure and human capital have been made. No one, absolutely no one, wants to see the incredible opportunity for global recovery be wasted. Everyone is wishing for a 2023 in which we can all celebrate travel, travellers, and travelling.

Which is why, as I look at the year ahead with its very clear growth in travel spread, spend and momentum, I feel we need to not only take full advantage of the opportunity of these times of high demand, but also full responsibility for ensuring the opportunity is wholly embraced. Defaulting to old ways of thinking and doing, old models of business and brand building, and old ways of market attraction and conversion, cannot be our response.

We need to honour the changes that have occurred in not only WHERE, WHEN and HOW people wish to travel, but WHY, which has a direct impact on WHAT they seek to experience.

We need to respect the desire of travellers to reinvest not only their personal time and money, but their personal dreams, into reconnecting with the world despite the looming risks of global economic difficulties and logistical complexities.

We need to be their guides into the new world of travel.

With this foundation, the following are what I firmly believe we will see in travel in the year ahead. Some may call these ‘trends’. I prefer to call them ‘truths’ as we are too early into a new, post-pandemic world of travel to have trustworthy, trendable data.

The below are shared with you based on my observations of how I see the world reopening, my projections of the developing runway based on current demand and desires, and as a passionate practitioner in our great industry:

1. FOLLOWING AMERICA’S LEAD: In 2022, Americans were the first to return to international travel. In 2023, the rest of the world will join too. Why? Not only because of their growing confidence in the safety of travel, but because it’s also now clear that if they do not resume travel again, they will miss out on a very special time of global invitation and inspiration. Importantly, this will include the outbound Chinese travelling market – a market of over 150 million international travellers in 2019. The global travel industry is acutely aware of the immense pressure this will put on the ability to move millions upon millions safely and smoothly across the globe. For this reason, increases in air capacity and stabilisation of air fares are an absolute priority. We saw it during COVID: no aviation, no travel, regardless of demand.

2. PAYING THE PRICE: Travel costs will continue to rise. It is impossible for them not to. And it is not because of industry opportunism. Quite the contrary. The industry is doing all it can to eliminate barriers for travel to meet demand, however inflation, threats of a looming recession, the global energy crisis, reduced supply, labour shortages and rising costs are resulting in the cost of travel increasing. And as we all know too well, the same is true with the cost of living. As such, the opportunity for travellers to reconnect to their travel dreams within a known pre travel budget will bring confidence; meaning the relevancy of pre-packaged, pre-planned, inclusive holidays or tours will be on the rise.

3. SEASONAL SILVER LININGS: With increased travel prices especially in peak travel periods, we will see the expansion of both shoulder and off-season travel as travellers adopt ways of stretching their travel budgets by stretching their holiday planning outside of traditional holiday seasons. This is a very good thing. The sooner we can recalibrate travel to being year-round, the better it will be for local economies desperate to sustain economic activity. And of course, evolving travel to be outside of traditional high density peak times and top-of-the-list destinations makes for a better travel experience for the visitors and the visited.

4. SUSTAINABILITY DELIVERED, NOT JUST DISCUSSED: In conference halls, meeting rooms, virtual meetings, and a myriad of other ways and means of discussing and debating the future of our global industry, the most talked about issue has been ‘sustainability’. Every leader, everywhere, has been vocal about sustainability being critical to economies, communities, cultures and environments worldwide. They are talking, talking, talking and talking – but where is the action? The travel sector continues to move at varying speeds when it comes to looking at what can be done to address the imperative of sustainability. What does all this mean for travellers? They are growing impatient. They want to see delivery, not press releases or policy or people on stages, or empty promises. The travel industry is hearing their frustration. Ideas are being tested, investments are being made. In 2023 and beyond, travellers will be doing their research to be able to make informed decisions on travel that aligns to their own personal sustainability commitments. We as an industry must be ready to help them fulfil their dream of making travel matter.

5. THE JOY OF THE JOURNEY: As travellers look for ways to be more eco-friendly, less costly, less at risk of disruption, and more conscious of their carbon footprint, the beauty of train travel is re-emerging. Similarly, the value and ease of touring is being rediscovered. This is wonderful on both accounts. We all know that train travel was always seen as the poor cousin of air, and that there’s been snobbery around touring for decades. The convenience of being able to just go and discover the soul of a destination, without a worry, with incredible comfort and beauty of in-depth experience, and with a greater sense of control, has never been greater. We are seeing this in our booking numbers that are at an all-time high – with 76% of guests new to brand, coupled with the continued highest industry repeat rate. Travellers are making smarter, new world travel choices where they can travel with confidence and complete ease, making touring the most relevant way to explore once more in this new, exciting world.

6. THE RENNAISSANCE OF THE TRAVEL AGENT: As travel reopens more widely, and uncertainties endure, the relevancy and need for an outstanding travel agent will be essential for fulfilling travellers’ dreams. The imperative of having an expert who will ask the right questions, research every option to meet distinct travel needs, and then select the right suppliers, has never been more relevant. And if anything should go array, their ability to lessen the stress and time of adapting and changing bookings to the right possible variations is priceless.

7. BLEISURE IS BACK, BIGGER THAN EVER: After over two years of people successfully working from anywhere, and being encouraged to value their me-time, ‘bleisure’ is back, and it’s on steroids. We ourselves experimented with enabling our team to add working from anywhere to their holiday plans. The response has been huge, and hugely successful. As technology and work from anywhere policies become normalised in the workplace, workers across the world will settle into an increasingly acceptable and easily do-able nomadic lifestyle, blending holidays with their work. Expect workers to not only spend extended time with friends and family, but extend the invitation to their loved ones to join them before and/or after their work is done. It’s a win:win for everyone.

8. TECH AND TOUCH IN TANDEM: AR (Augmented Reality) and VR (Virtual Reality) – this incredible IT is becoming a daily reality. Everyone’s talking about it, but not everyone is convinced about doing it. Why all the AR and VR discussion and confusion? Because not everyone is clear how it fits into their reality. And some are even concerned that AR and VR are a very real threat. The opportunities in AR and VR are, however, immense, if utilised to immensely enhance the experience of travellers right through the travel experience journey, from pre-travel inspiration to post-travel remembering and sharing. No reality will be as enriching, empowering, educating and touching than actually being in the destination, being with local communities, being part of making travel matter for people and places worldwide. AR and VR are tools to enhance the ease and excitement of travellers to understand all that their physical travels can be for them. Technology is and will always be a tool enabling greater touch. Together technology and touch have the power to be the greatest of travelling companions.

9. JUST IN TIME: Gone are the days of long lead-times. Shorter booking windows will continue. Why? Two important reasons. First, the past two years of living online have reduced our patience for waiting. We want to be where we want to be, doing what we want to do, now. And without question we can, through our keyboards, find someone in the world, somewhere, who can make it happen in seconds. Second, we have become highly alert to barriers to travel outside of our control – flight cancellations, new health regulations, border restrictions, unexpected positive test results. The closer one books to travel the farther away they can keep disappointment. While this can create huge challenges for us as an industry, it also offers huge possibilities as we can offer planning flexibility and creativity in our offers like never before. ‘Just in time’ can be just the thing we need to ensure sustained momentum through the year, and to support our ‘seasonal silver linings’.

And so we begin an exciting new chapter in all our travel lives, right across all our businesses and brands, as we enter the ‘next normal’. This time is ours to bring to life, and lives, all the joy of travel.

Join me on what I am absolutely sure will be an incredible adventure for us all.

A new year. A new start in 2023. Together, let’s embrace the opportunity.

REAWAKENING THE POWER OF TRAVEL

November 2, 2022 / Gavin Tollman / 2 Comments

Every day across our great portfolio of TTC brands, we work tirelessly and passionately to reconnect the world back to travel. After two plus years of being grounded, we are inspired by a world of travellers keen to discover and explore new cultures and experiences once again.

Every day we conscientiously work at our computers, on our mobiles, and through our global networks, spending our time reconnecting others to travel; to the places they could go. Yet at this time of great change and transformation, what is being overlooked, is the need to reconnect to ourselves.

I am in fact writing this blog at 40,000 feet, traveling between LHR and LAX. A rare moment of quiet up amongst the clouds. I am on the tail end of a sensational six weeks. A period where I have had the privilege and the pleasure, to completely rediscover the gift of travel. And what a remarkably life-affirming experience it has been.

In the space of these few weeks, I have visited the United States, Argentina, United Kingdom, Australia, and Singapore – trips that have distinctively been for both business or pleasure. But what was reaffirmed in both, was just how our planet and its people are more interconnected than ever. I will shortly return home, to the beauty of Switzerland, with a new invigorated way of seeing the world around me, and a powerful reminder of what I have missed over the last few years. How through travel, all our senses are brought to life.

The last week of September I arrived in Patagonia. From a travel industry perspective, the trip could be easily categorised as a ‘destination holiday’ – a few family members and close friends celebrating a milestone birthday. It was a place I had never been before, and aside from the itinerary provided by my host, I didn’t really know what to expect. It was extraordinary to see the openness of the big skies, the cool snow-capped mountain peaks, the crisp blue waters. All the landscapes around us were raw, and yet so inviting. They were so real.

Our view of extraordinary Patagonia, Argentina

The place was a dream – a perfect canvas for me to see how travelling the world reveals not only incredible beauty, but incredible meaning. In addition to being delighted to travel to honour a loved one’s milestone birthday, I was also able to do so through the culinary lens, or should I say the culinary palate, of a country. The planning was meticulous – every moment, every meal – crafted with great love and care.

Everything I saw, touched, smelt, tasted and heard, felt new, felt fresh, felt just for me, and felt to be an incredible blessing. I had forgotten how eye-opening, and heart-opening, it is to be exposed to our diverse world. When we see how people live, what they do and what they value, one instinctively desires to try new things. It broadens the mind and pushes new boundaries. This incredible, natural, humbling inspiration comes purely because you are in a different place, unknown to you. Soon, very soon, it becomes a part of you.

Over the last three years, Teams has been our business saviour. And whilst calls on them can be convenient, reconnecting in person with both fellow team members as well as travel partners on three continents – Australia, Asia and America – over the last month has reaffirmed that there’s no denying the greater value of meeting in-person.

Experiencing Sydney with great industry partners

Arriving in each of my destinations, I was reminded of the distinctiveness of each – the greetings, the pace, the natural or man-made beauty of each place. Being together, discussing business seems less formal, less rigid and even with challenges, more fun. We shared stories, found out about each other. We smiled. We laughed. We recognised the power of human connection. A welcome change as we light heartedly untied the knots of our new world. Sitting across from one another, exploring the answers to the unknown was intoxicating. It was remarkable to feel that openness, that freshness, that purity of spirit once more, not just in a place, but in myself. It was a breakthrough in our post pandemic world. Being there, in an unfamiliar place, again reiterated for me the power of travel.

Reunited with our superb Singaporean team

Returning to the office, releasing the pause button on my new working world, what will linger with me is the acute awareness of just how limited our world had become because of the inability to travel. Being back out in the world again as a ‘leisure and business traveller’ it was remarkable to see not only how much I have learned about the travel experience, but by traveling somewhere new, how much I have learned about myself. Travel whether for work or pleasure gives us the rare ability to not only see the world more closely – to understand it, to appreciate, and to learn from it – but to see ourselves more closely with understanding, appreciation and learning.

Over the past covid years, we have each been so immersed in ourselves and our own daily lives, that we are only ever focused on today. As a result, we have forgotten that we can be somewhere, or someone else, simply by choosing to move tomorrow. And as we do, there are no limits to what we can discover in the places we can visit, as well as what we discover for, and in, ourselves.

YEAR-END LESSONS, LIFE-LONG LEARNINGS

December 19, 2018 / Gavin Tollman / 1 Comment

‘Tis the season to pause, reflect on the year passed, and get ready for the year ahead.

Every year our business changes, often dramatically. I have found that pausing to observe and anticipate the evolving travel trends is a discipline that directly impacts business performance in the 12 months that follow.

This year, with an abundance of unpredictable variables, I’ve decided to invest this time of reflection into the lessons that I have learned from a life filled with the wonderment of travel.

For me, travel isn’t about checking places off of a ‘bucket list’, and taking “I was here” photos. When I travel, my eyes and heart are opened to our shared world’s natural wonders, diverse cultures, unique histories and traditions.

In this spirit, I humbly share the lessons that I’ve learned from my travels so far:

To discover the world is to discover one’s self – There’s nothing like travel to take you out of your comfort zone. In a new environment, we become eager to understand more about our surroundings – and our default daily life, with its familiar monotony, is paused. Every time I travel, I gain a new perspective and a fresh outlook on any challenges or changes that I’m faced with. Most importantly, travel helps you find your inner child; unlocking curiosity, creativity, self-assurance and a sense of lightness.

Strangers for a mere second – I’ve met the most extraordinary people while travelling, people I’d probably never have met in my daily life, all of whom added colour to the fabric of my life. Interacting with new people; a smile, a wave, a welcoming manner – can break down any barrier and create friendships even when a mutual language isn’t shared. Thoughtfulness is a universal language. Through travel, we develop an understanding of other cultures, religions and lifestyles.We can all relate to one another, when we search for what connects us as humans; changing the world one travelling peacemaker at a time.

The splendour of difference and diversity– I am at times frustrated by the ongoing homogenization of so many major cities. Why travel somewhere new, only to find that so much is the same as back home? What makes a city unique is, quite simply, its uniqueness. The vibe of a place has as much to play as its appearance or ‘charm’. Cast stereotypes aside and keep an open mind to what modern life is like in that culture. Seek to understand and respect the differences. Isn’t that ultimately why we love to travel as ‘insiders’?

Relive history. Don’t just read about it – I’m fascinated by history. Though we love to read books that reconstruct the past, it’s extraordinary how being in a new place and picturing events, puts history into context. So often, the place itself makes the tapestry of history, art, music and all of its cultural aspects, more enlightening. Walk in the footsteps of artists, poets, politicians and icons – reliving the everyday lives of people from long ago. Become an insider…in another time.

Discover the language of locals– Just last weekend I read of global outcry caused online when Miss USA, competing for Miss Universe in Bangkok, Thailand, had to apologise following comments she made about fellow Miss Universe contestants’ poor English-language abilities. We know that English is the most spoken language worldwide, however we also know that when we are travelling, we are entering the lives and homes of others – often where English is not the native tongue. Language is the most rapid form of human connection. Making an effort to absorb some of the basics of the local language makes a difference. Be still – listen for words of courtesy, study street signs and restaurant menus. Allow them to teach you aspects of local language. Listen to the rhythm of the language as locals speak. Yes, I struggle with the local tongue, it’s part of the journey and always sparks a smile on the faces of the locals.

Appreciate and celebrate cultural differences– As we travel, we realise that we are all one people. Living amongst people from other cultures helps us understand their traditions, religions, daily life and dreams. Roots of religions, cultures and traditions all came from somewhere, along with ideas, moral codes and art. Each culture has its treasures. Seek to discover, to learn, to love each nuance of the local way of life. Smile when you realize that deep down, the essence of who we are as human beings is the same.

Be present, be in the moment– Discover “the good life” through memorable moments of exploration and mutual understanding. There is joy and wonder to be had in the simplest of details, the most delicate of moments. Commit to your travel dreams and step boldly into your future.

“Travel is the only thing you buy that makes you richer” – This is my mantra, and I believe in the essence of these 11 words to my very core. Many define being rich by the amount of accrued assets. From the financial aspect, travel is often a big expense, but it really does enrich one’s life in ways beyond measure. Travel is an investment that can never be lost.

There are no “mistakes” in travel – Every journey offers the opportunity to experience the unique energy ofexploration.Life is an adventure. Live it. Explore the world around you. When I say “adventure” I don’t mean extraordinary physical activities or wanderings into the unknown. For me, adventure is about “exploring life’s possibilities with no stone unturned”. It’s about the journey, not the destination.

As we count down to the final hours of 2018, I hope that these learnings, made even more vivid for me this year, touch and influence your hopes and dreams for the New Year.

For now, I leave these thoughts with you, along with my wishes to you and yours for a happy, healthy holiday season, and an adventure-filled year ahead.

FORECAST FOR 2018 – THE SEVEN TO ANTICIPATE

November 10, 2017 / Gavin Tollman / Leave a comment

The countdown is on. Ready or not, we are into the final 50 days of the year. It is remarkable that we are already so close to the end of 2017. In the same way that one naturally pauses to reflect on events of the past year, it is also that time of year when debate turns to expected trends for the next year.

Being ahead of the curve is something I love to challenge myself and my team on, hence we also take pride in it being synonymous with the Trafalgar brand. So ahead of the Christmas countdown, here are my seven trends for 2018.

Why seven? Simple: it is the world’s favourite number. There are seven days of the week, seven colours of the rainbow, seven seas and seven continents. And, there is no value in increasing the number purely for numbers’ sake.

Let’s take-off…

Off-Season Travel

Travel has become a way of life. Exploring, adventuring, relaxing, escaping, reconnecting – all of these have become a part of what we do, and shape who we are. The numbers of travellers are growing annually, dramatically. Clearly, however, in key cities, the industry can’t build accommodation fast enough to accommodate high season peaks, and travelling on your own can result in long queues that simply exhaust the desire to fulfil a travel dream.

Re-adjusting our mind-sets to embrace year-round travel as a genuine prospect allows travellers to fully enjoy every moment and not have that sinking feeling of worrying about battling crowds at each turn. Lack of crowds means lack of frustration of time and space lost as you embark on the same “bright idea” to travel to the same place at the same time as everyone else. The following three variables are being increasingly considered and I believe we will see more travellers shifting to embrace year-round travel:

If you’ve ever been to the same destination during the typical peak season and the off-season, you could relate to me instantly. The way locals treat visitors when there aren’t many of them is also worth noticing. Welcomes are warmer and more sincere – you will feel more like a traveller than a tourist.

You will also see more. Without traffic and queues one acquires more time and the opportunity to discover a whole new range of activities to enjoy and take part in during the less-traditional “peak’ periods.

Finally, there are the prices. From air to activities to transport, depending on time of year and season, rates can vary significantly. Discounts are for times of low demand. The plus points make it all a rather obvious alternative.

True Sustainability Will Become A Requisite, Not A Nice To Have

“Over-tourism” is a growing concern. During the peak European summer travel months, destinations such as Venice, Barcelona and Dubrovnik find themselves simply overwhelmed, local residents growingly angered by the takeover of tourists. The insurgence of what I have termed the “ice cream tourist’. We have all just read about the changes coming for cruises in Venice, which will serve only to increase the concerns.

For travel to remain true to people and place, we must ensure that we work to grow tourism in a sustainable manner – assisting local communities to celebrate who they are, respecting their uniqueness, as a prelude to building their economy and protecting their environment. Through JoinTrafalgar, as well as our TTC-aligned Treadright Foundation, we must all play our part in ensuring that tourism remains a force for good. The term “sustainable” has been increasingly paired up with “travel” and “tourism” to denote a desired way of operating. We are hearing more and more from our travellers that they are becoming increasingly engaged with spending their money on “sustainable” ventures. It is not about being eco-friendly, it is about being environmentally-conscious – being part of the bigger picture, preserving something for the long-term.

But how do we really give meaning to the term “sustainability”? These are my three criteria for sustainable travel in 2018 and beyond:

Economic – how, the business model that supports an enduring tourism economy
Cultural – being sensitive to the history, traditions, identity and ideologies of a people and place
Environmental – preserving, protecting and promoting the gifts of natural environment all around us

TreadRight Heritage supporting Laboratorio Giuditta Brozzetti in Perugia, Italy

As previously referenced, differentiated seasonality will diminish – no more FOMO for those that don’t travel in summer in Europe, for example. We will see people travelling at traditional “off peak” or shoulder periods as is, not only to avoid excessive crowds but also to avoid compromising some of those destinations that cannot cope with the burgeoning influx. It will help pace the tourism intake and also sustain businesses that might otherwise be stretched with having the highest percentage of their business boom during the key summer months (more longevity and sustains business and tourism).

Technology, Enriching The Travel Experience

From AR and VR and IoT (internet of Things) they are all becoming integrated into daily life. In 2018, I envision them further assimilating into the traveller experience, making them an integral part of the journey to the ultimate destination. It shouldn’t be surprising that holidaymakers in 2018 will want to ensure that technology works for them to leverage their travels – before they go, whilst travelling, and after, especially when sharing reviews. As an industry, we need to ensure we are tapping into this trend, embracing technology that genuinely enriches our experiences.

There is no doubt that the written form is quickly evaporating and today consumers are ever increasingly looking at video for inspiration; and particularly short form video, (from 5 – 30 seconds). I know that when a video starts, I look at the time bar and if its long, I click off. In 2018 we will see short form video help drive original content as well as engage and inspire travellers.

Finally, if I recall correctly, last year, we reached the tipping point when we viewed more websites on our smartphones and tablets than our desktops. This milestone highlights how our interaction with technology is rapidly shifting. With this distinct trend and seeing how our guests use technology whilst travelling with us. In 2018 Trafalgar will be introducing an innovative new way for our guests to get information via mobile pre, during and post their travels, as well as enabling them to engage with fellow travellers and share their experiences across their social channels.

It’s All About Personalisation.

Lest we never forget: when travelling, personalisation is no longer a pleasant surprise for customers, it is an absolute expectation. There is no reason at all why the power of touching one should be lost to the masses. Today’s connectivity means that consumers are rightfully expecting, and demanding, more. From our perspective, for every single one of our Trafalgar guests around the world, no one matters more than each of them. Their needs, their expectations, are simple: recognise, understand and respect me for the individual that I am.

Why? Because consumers want to feel like their interests and preferences are not only taken seriously but also applied. They want their holiday to be as individual as they are. And rightly so. And because they, our valued customers, have invested time to research and finally choose their holiday with us over others, it is expected that we reciprocate by honouring not just their choice, but honouring them. Their happiness is our unequivocal goal.

Food Foraging in Lahinch, Ireland

HDD – Holiday Deficit Disorder

An expression given to me by wife. It wasn’t that long ago that taking all of one’s holiday time was almost frowned upon. Today the importance of unplugging is greatly understood. Never before has there been such awareness of the strong relationship between wellness and taking time off.

Today, “Holiday Shaming” is rapidly becoming an ideal of the past. Encouraging personal time out is the evolved way of looking at employee wellbeing, on and off the job. At the same time, travellers recognise that regularly recharging, refreshing and rejuvenating is part of a healthy work-life balance. What better way than to travel to new places, get away from the day to day and completely escape. The need to learn more to increase one’s productivity, creativity, sense of purpose and sense of participation is not only acquired in the workplace. There is no better school for personal growth and decompression than the travel world that surrounds us all.

In the back yard of our Stay with Stories, Las Sasas de la Juderia, in Seville

Off the beaten track destinations

Discovering the mysterious and the new remains vital to travellers. I continue to see more and more people visiting cities that were, until recently, overlooked, unheard of or inaccessible. There is no doubt that the proliferation of low-cost airlines is having a profound, positive impact on these lesser known places. Regional low-cost carriers continue to proliferate globally, making discovery of somewhat unexplored destinations a delightful reality. In so doing, these new air routes unlock previously unseen economic, social and cultural uplift. Over the past decade, airlines have added over 10,000 new routes — serving more than 37,000 city pairs. There are now 1,280 international airports serving 48,977 routes worldwide. What does this mean for travellers in 2018? More choices, more exploration, more learning, more opportunity to create more in life for the people accessing these remarkable new jewels of travel.

Geiranger Fjord, Norway

Bragging Rights

If there is one thing that is going to distinctly differentiate this travel generation compared to those of years, and generations, past, it is the articulation of feedback – posting, rating, bragging. Today’s travellers are more ambitious and adventurous, both in their travelling, and in their travel-sharing. It’s no longer about checking boxes. Travellers want adventurous, participatory experiences. Sight-seeing is important but not enough.

Sight-doing is the way to touch their travel souls and make memories to last a lifetime. The quest for realness – living local – has put heightened pressure on the most over used word in travel, ‘authentic’. What must never be forgotten is what travellers are ultimately looking for: getting below the surface of destinations, understanding their uniqueness and very essence. In 2018, I think there will be an increased swathe of people fully engaged in the sharing economy, communicating to the world the wonderfully enriching experiences that they have discovered but that their friends haven’t. Yet.

So, these are my Top Seven Travel Insights for 2018 – my truths for the year ahead. May they serve you and your aspirations well, as the new year unfolds.

MY EIGHT WONDERS OF THE WORLD

October 11, 2017 / Gavin Tollman / 1 Comment

The days are distinctively shorter, the evenings tinged with a chill, and the trees are shedding shades of brown: for those of us in the Northern Hemisphere, autumn is certainly here. I love this time of year, as during a period of three months, I will visit five continents, supporting our remarkable Trafalgar Tribe with the launch of our 2018 Europe and Britain offering. Part-way through the big trips, there is already a child-like feeling that during my sleepless, jet-lagged nights, my mind and heart race as I reflect on the places I’m fortunate to have been to and those places where I want to go.

For those of us born into travel, it is our business to know the next hotspots – what’s trending – for who and why, where the ‘in crowd’ go and where the who’s who is doing you know what. In fact, it I am frequently asked by friends, family, colleagues and curious media alike, “what are your favourite places?”

We know that travel and what drives us to certain places is innately personal. The spectrum of choices for travellers literally stretches across a world of experiences, emotions, end-goals. And with the expansion of the travel industry’s reach through technology, ever-expanding airports and airline routes to places we never knew we needed to go to, today there is just about nowhere out of reach.

Clearly subjective choices, my motivation for considering these eight wonders of my world varies considerably, though the immense opportunity for discovery is the common connection. The voyage of doing, seeing, living and breathing places for the first time are some of the abundant reasons I adore travelling. My passion for travel extends so greatly that I don’t subscribe to never visiting the same place twice (or more) – I firmly believe there are many places worth revisiting over and over again. As I set out my intention for 2017 to embrace meaningful travel experiences, I’ve also embraced the privilege I have of being able to go where Trafalgar, or I, personally, can make a difference.

Without further ado, from 30,000 plus feet, here are my current sleep-deprived eight wonders:

Number 1: Paris FRANCE

I have been countless times, but the city of light never fails to set me aglow. I am forever in awe of its ability to make me fall in love with it… again and again… and again. A stroll along the Seine or indeed anywhere in Paris enlivens and seduces every sense. Every parting is a sweet sorrow…. until I return once more. What more can I say? Paris is always a good idea (an Audrey Hepburn quote).

Number 2: EGYPT

It’s time to return. I emphatically believe this. As a traveler with an inherent love for ancient history, Egypt never fails to deliver. A country over 5000 years old, it forever remains a place that made, and continues to make, profound history. In 2018, the incredible Grand Egyptian Museum will open, showcasing the Ancient World’s riches right on the edge of the Great Pyramids. Perspective is critical in Egypt. To see the treasures from land is breathtaking. To see them again from the vantage point of the River Nile is even more captivating. Literally standing in the shadows of a mind-blowing rich cultural heritage – the seat of one of the longest histories of any modern country.

Number 3: The Red Centre, AUSTRALIA

The spiritual heart of Australia, this central region of this vast continent is one of the most culturally-rich places on the planet. Home to so many of Aboriginal Australia’s sacred sites, the soul-stirring moments are palpable from the second you arrive. From the captivating stories of the Anangu and the changing colours of Uluru at sunrise and sunset, to the awe-inspiring landscapes and exhilarating beauty of Kings Canyon and Alice Springs, to the mysterious and intriguing series of 36 ancient red rock formations that are Kata Tjuta. It would not do justice to the 50,000+ years of the Dreamtime to try to describe the significance of this area: it has to be seen and more importantly, felt in person, to truly even be able to begin to appreciate how precious and spiritual these places are. And I, for one, cannot wait to feel that energy in person.

Australia outback landscape ( North Territory)

NUMBER 4: India

So many places in the world have an adjective associated with them, but none are more befitting than when we describe India as “incredible”. In every sense of the word, this country is full of the most exceptional experiences and a true treat for all of the human senses. Whilst known for its opulence when it comes to delivering some of the best hospitality on the planet, there is, of course, another side to this diverse land. Both personally and professionally, I feel very strongly about ensuring we give back to those places that we visit. As such, I’m thrilled that we are now able to offer Trafalgar guests the opportunity to work with the inspirational organization ME to WE by participating in a sustainable development project in Rajasthan. Close to the Aravalli Range, the oldest plateau mountains in India, this project has been created in conjunction with TreadRight and JoinTrafalgar. I’m looking forward to experiencing it in 2018 and making a difference.

ME to WE

NUMBER 5: Copenhagen, Denmark

For me, the true foodie capital of the world and of course now widely-recognised as the edible jewel in Scandinavia’s crown. We all know about Noma but the impact has been considerable: the 2017 Michelin Guide of Nordic Cities awarded 16 Copenhagen restaurants a total of 20 stars. Travel here today with a large appetite – for both food and beauty, of which this city has an abundance of.

NUMBER 6: Hvar, Croatia

Having celebrated 25 years of independence in 2016, Croatia is seeing a major uptick in tourism (thanks, in part, to Game of Thrones and me convincing I think nearly every member of the Trafalgar Tribe Buzz Ambassadors to visit there this summer), ask Dee, Lauren, Rae and Claire if they too now see why Hvar and Dubrovnik must be on the top of everyone’s need to visit list. Croatia undoubtedly is one of those hidden treasures – somewhere everyone is now going and asking themselves “why have

Hvar, Croatia

I never been here before?”. With the influx of tourism almost overwhelming for some of the places, my advice is to book early or go out with the traditional peak season. The “shoulder” seasons still offer great weather and the spectacular landscapes, food and hospitable people don’t change year-round. For obvious reasons, Dubrovnik is the jewel in Croatia’s crown, but I urge everyone to visit Hvar for the real thing when it comes to a slice of the good Croatian country life.

NUMBER 7, Cuba

And with a new USA travel advisory, my desire to visit will need to be delayed. But, my curiosity with Cuba has been long-standing and now the whole world is joining me in thinking now is the time to go and uncover this most fascinating slice of Latino life. Sadly my travel plans didn’t work out this year, given the recent devastation in this small island nation. It’s sometimes a delicate discussion around visiting a place after a natural disaster or tragedy. For me it’s a no-brainer. It makes me want to go to Cuba even more. I’m proud to be part of a community that sees the value in tourism for good. After tumultuous times in this country, it’s more important than ever that we support them in the best way we can…by going and seeing and exploring and helping sustain those communities who desperately need our holiday dollars more than they ever have before. Our thoughts are with the people of Cuba, and I hope that you, like me, will all be inclined to help them get back on their feet, sooner than later.

MY UNEXPECTED WONDER: Austin Texas

In March this year I revisited Austin after around 20 years. Upon arrival, it looks and feels like the usual homogenised high-rise city. But, it most definitely isn’t: it transcends being the live music capital of the world. In two simple words, Austin is cool and its fun. What I discovered this time around was a city obsessed with the latest artful food, exceptional BBQ options, interesting young and unexpected fashions abound. And when my BA flight was ubiquitously delayed, I didn’t mind one bit, as I sat savouring great BBQ flavours from a food truck, listening to a live outstanding blues band, air side. Only in Austin…

So these are the eight places where I am planning to go to in the near future, Why eight, I have no idea. These all spontaneously came to mind hence I called them my eight wonders of the world. As I re-read this list, I note the vast difference in their locations and lifestyles, but know they will all fuel my sense of adventure and feed my soul. Some will be firsts and others a reintroduction, but the certainty of all is a new voyage of discovery.

I’d like to make one small request – please stop, contemplate and make your travel list. Then spread your wings and go. Most importantly, in this sentence is a singular word, wherever you choose to visit, don’t just make bucket lists, don’t dream about “one day”. Go. This is about you and your wellbeing, Enjoy and wishing you safe and truly enriching travels, wherever you choose to go. Bon voyage!

WE ARE FAMILY

September 8, 2017 / Gavin Tollman / 1 Comment

2017 has certainly been a whirlwind, filled with a number of unexpected twist and turns for many of us. However, as all of us at Trafalgar ready ourselves for 2018, I am again reminded of the importance of travel and why it has become such an essential part of our lives. The wisdom of St. Augustine exemplifies it so well: “The world is a book and those who do not travel read only one page.”

I was born into a family of passionate travellers, and remain willingly entwined in our journey. Across three generations, our shared life’s work is dedicated to this remarkable industry – an industry that builds understanding, respect, and unbreakable bonds across borders, cultures and ideologies. More and more, as our world faces forces that try to keep people apart because of their religion, their culture or simply their differences, it is travel that brings people together.

The old adage to “find a job you love and you’ll never work a day in your life” could not ring truer than it does for me. As a family, we spend the year travelling the world – predominantly for ‘work’, though it’s always a pleasure. The demands of running a global business dictate the need to be everywhere, at some point in time. I always feel that the perpetual motion and ability to travel is a privilege. However, I wouldn’t be human if I didn’t admit life on the road can also occasionally cause me to crave the chance to be still in one place for a short period of time. Until the next day…

I was recently with the Trafalgar Tribe in London, and whilst I was there purely for business, I realised how especially energised I was. Standing in Trafalgar Square, where our brand’s story began, I felt my adrenalin rushing at full pace. The not so secret ingredient? Family. This was a time and place, a moment in history for us all to celebrate our family’s greatest travel legacy so far, Trafalgar’s 70^th anniversary.

Life is busy – we are all time poor, we know that. But unless we break the cycle of being ‘busy’, we never make time for anything truly valuable and worthwhile in our lives and those important moments with family will rapidly diminish. There is nothing more valuable than the gift of time, and one of the most rewarding ways we can spend this precious commodity is with family.

Whilst in London, the impact of this powerful sentiment was reaffirmed to me by three fellow TTC executives, all of whom had recently taken their families on a Trafalgar Family Experience. I was filled with immense pride as I heard from them independently (John, Melissa and Annaliesa, thank you to you and your families, for your passion and sharing your photos with us) how there is nothing in the world that can exceed the value of time shared exploring and creating memories with family, particularly for those with young children.

Annaliesa’s son at Gladiator school in Rome

From my own experiences, I know that planning for the ultimate holiday has become a great way for families to remain connected. Irrespective of age, we know travel to be such an incredibly powerful educator. But for younger children it has a far more profound effect in shaping their perceptions of the world about them, by enabling them to understand and appreciate different places, people, cultures and viewpoints. It teaches them about their own ability to find a place of security and identity within themselves. Travel is the truest mirror of how we see the world, and how we see ourselves in it.

I have seen it in myself, I have seen it in my children; to give a child a sense of curiosity about the world, a non-judgmental interest in exploring, learning, discovering, and appreciating more, is one of the most fulfilling things both a parent and child can experience.

John Veitch and his family enjoying the mountains

Melissa DaSilva in the US with her girls

Sadly however, time marches on and there comes a time when Mom and Dad are just not cool anymore, and are out of touch with what’s ‘in’. Interests change and the prospect of travelling with parents is far from appealing. So, don’t delay (Dan, Matt, Rachael and Marin) and anyone else, just thinking about ‘it’, make your plans today. For even if your children no longer share the same interests, in travel, there will always be something that creates excitement across the generations. It might be through direct experience of an activity or attraction, or it might in fact be sharing an unforgettable moment – the pinch me moments we all dream of. Whatever the case may be, the world in which we live offers boundless opportunities for families to stay connected, through travel.

For me, it is through a love of travel, sharing those memories together, that we remain connected to both our immediate family and our global extended one.

DEFINING ‘WHY’ WE TRAVEL

February 2, 2017February 9, 2017 / Gavin Tollman / 2 Comments

When I think about travel, I remain dedicated to the WHY, rather than the WHERE, WHAT and WHEN.

What do I mean by this? Simply that when it comes to making travel plans, they are often defined by the WHERE – the destination, the WHAT – the things we want to do whilst there, and of course the WHEN – as we try to fit our travel around our hectic work schedules, school holidays or other similar time constraints.

The question that is often overlooked, though, and therefore missed as the heart of the benefit of travelling, is the WHY. WHY do you want to travel?

This simple question can often uncover the real reason someone seeks to explore the world. It may be the fulfilment of a personal dream or a pilgrimage of some kind. It might be a place that holds special meaning. It could be the quest to discover…or the desire to disappear. The answer to this question can reveal the true value of one’s travel experience, and ignite our passion for the journey.

I believe that now more than ever it is imperative we focus on the WHY when it comes to travel. At a time when borders are slamming shut, it gives me great optimism when I see people celebrating the power of travel to connect different cultures, different ideologies, and different identities around similar dreams of hope, discovery and opportunity.

Through our sustainability programme, Join Trafalgar, we have a vision of leading the way on sustainable tourism with our partners – safeguarding the natural beauty, cultures and traditions of the people and places we visit. I was therefore delighted when the United Nations declared 2017 as the International Year of Sustainable Tourism for Development. The UN is seizing upon an important opportunity to help the world recognize the overwhelming contribution that tourism makes for people across the world and how it can significantly impact their lives, not just economically and socially, but also culturally and environmentally. Without a doubt, 2017 is a vital year to ensure our travels also have purpose.

It makes me incredibly proud to share two examples of how and WHY Trafalgar and The Travel Corporation (TTC) are committing to their passion for travelling with a purpose.

Firstly, on January 18^th 2017, at the official worldwide launch of the UN’s International Year of Sustainable Tourism for Development in Madrid, it was announced that TTC has become a Diamond Sponsor for 2017 in a partnership with the United Nations World Tourism Organization (UNWTO). Dr. Taleb Rifai, Secretary General of the UNWTO, spoke of the perfect alignment between the UNWTO and TTC, saying:

“The UNWTO is very proud to have TTC as a partner of International Year. Across three generations of Tollman family leadership, TTC through its business and its TreadRight Foundation, has evolved to become a reflection of excellence in delivering traveller experiences that are grounded in the core principles of social, economic, cultural and environmental sustainability. Great admiration is also held for their efforts in building traveller awareness around the positive impact that travellers themselves, can make on the communities and places they visit.”

This is a partnership that will put the spotlight on best practices for people and the planet through tourism throughout 2017 and beyond.

In addition to this exciting news, last October in New York City, through our TreadRight Foundation, Trafalgar, along with six of our sister TTC brands, announced its commitment to an organization that truly defines the principles of purposeful leadership for the betterment of our world at local level: ME to WE.

The organization was founded by two brothers from Canada, Craig and Marc Kielburger, who recognized early on in their lives the potential that travel has to empower people to not only learn about themselves, but to impart a positive impact throughout the world. I sat with Craig at lunch, and his passion and hands-on approach inspired me as we discussed their various travel-based programmes which enable travellers to support and sustain local communities via a range of actions such as helping to fund and build schools or supporting local economies by purchasing from local artisans.

Attending the global partnership launch with TreadRight Ambassador Céline Cousteau, ME to WE co-Founder Craig Kielburger and TTC CEO Brett Tollman

In their own words, the Kielburgers said, “Living ME to WE means working together to create sustainable change, and making a difference with everything you do—from choosing travel that leaves a positive footprint on the planet, to making purchases that give back.”

Working in close partnership with Me to We, I am particularly proud to announce Join Trafalgar’s two new immersive voluntourism trips for 2017 which will give our guests the opportunity to truly travel with purpose in Ecuador and India.

It’s a privilege for us to be able to offer these programmes because they reinforce Trafalgar’s ability to make a genuine difference by enriching and sustaining a diversity of people and places across the globe. In a nutshell, they bring a very passionate WHY to the forefront of my own personal love for exploring the world.

So please, join me in making 2017 the year of meaningful travel.

PARIS ONE YEAR ON, AN UNWAVERING LOVE AFFAIR

November 28, 2016November 28, 2016 / Gavin Tollman / 1 Comment

As each year winds down, my wife, my in-laws and I have a tradition of spending a late November weekend in Paris. This ritual has become a much-loved calm within what is inevitably a frenetic last-quarter storm.

Last year, by coincidence, we were in Paris on Friday 13^th November; the night that the lights of Paris dimmed as terror struck the heart of the city of love.

As shared in my blog post of the time, https://gavintollmanblog.com/2015/11/23/defining-moments it was a time that touched us with such poignancy that it has essentially become a part of us all. Through the tragedy, unity emerged. “Je Suis Parisienne” were words uttered by all, across the city and across the world, as we came together to firmly and clearly express our unwillingness to be scared away.

Having shared in this impactful experience, it was more important than ever to return to the City of Light one year on. We went back this weekend not only to enjoy the beauty of the city, but to celebrate first-hand its revival.

It has been well documented that tourism to Paris, and to France as a whole, has taken a significant hit since the events. I have found this surprising; saddening, in fact.

During the past year, it never crossed my mind that I should not venture to France. In fact, I have very much been looking forward to returning to a city that I treasure. It has, and always will be, the world’s most romantic city. This past weekend has confirmed that my passion for Paris remains resolute.

As I looked out from my hotel room towards the Eiffel Tower, it glittered jewel-like in the stillness of the chill-filled evening, and once again I was struck by the city’s beauty. Every morning, ritualistically, I go out to a local café for a coffee, and then take a stroll along the Seine. The spectacular city provides the grandest running commentary: the bridges, the spires of Notre Dame, the twinkling holiday lights, the balcony baskets of flowers, the delicate window frames and doorways, the accents of passing Parisians. Paris is a genuine canvas on which the natural richness of culture, art and life are painted.

One of the reasons I have such great admiration for Paris is because of its strong respect for its history, both old and recent. It nurtures, cherishes, and open-handedly shares it. Wandering through the streets of Paris is a historical journey, comprising layers of detail. You can imagine the stories unfold as you amble along the elegant avenues.

This time, walking these streets of quiet, elegant, innate human artistry, immediately I felt that despite the tragedy, the city is definitely moving on. People are wandering the boulevards, gathering in bistros and getting on with life. This is their city and they will never allow its light to turn to darkness.

Justifiably, as we have seen throughout the world these days, security measures are evident. This is a new reality of life. But the mood in France is neither tense nor gloomy. Rather, it is, as with all matters Parisian, part of the city’s tapestry. Culturally, Paris remains the epicentre of the world. My trip to see the Picasso – Giacometti exhibition at the Musée Picasso was, in a word, awe-inspiring.

For me, food also equally defines Paris, from its boisterous brassieres to its crusty baguettes and flaky morning croissants. On this trip somehow, I felt like the food has never tasted so good. In a way, it was as though returning to the city of love that I so adore, my senses were so heightened that my appreciation of Paris was greater than ever before.

Yet, for all that I so appreciated during this trip, it was the people, the Parisians, that fuelled my love of the city the most.

For all these reasons, and countless more, I wholeheartedly feel that now is the time to return to Paris. I am glad to be able to convey to you that ‘la vie’ undoubtedly continues; the heart of Paris beats strong and proud. Paris has lost none of its lustre. It is as beautiful and resolute as it has always been. It remains the most absorbing metropolis on earth.

This truism was vividly, wisely, smile-provokingly brought to life for me when, during a walk, I stopped at the bronze sculpture of Charles de Gaulle, and the words of one of the inscriptions from the General’s war memoirs struck me for their timelessness (translated from French): ‘There is a time-honoured pact between the grandeur of France and the liberty of the world.‘

Now is the time to visit Paris. We must all play our part in rebuilding confidence in France as one of the world’s favourite destinations. I convey this not only with words, but with actions; for besides this trip, The Travel Corporation is proud to overtly show its faith in Paris by hosting two significant events in 2017 in the City of Light:

March 2017 – UNIWORLD Boutique River Cruise’s launch of its new supership, the SS Joie de Vivre (https://www.uniworld.com/en/ships/ss-joie-de-vivre/)
April 2017 – Our key executives from around the world will assemble in Paris for our annual Global Executive Strategy Retreat

I sincerely hope that you will join us in visiting and supporting this city of life, light, love and liberty. As Audrey Hepburn said in the film Sabrina: “Paris is for changing your outlook, for throwing open the windows and letting in la vie en rose”.

SHADOWS OF OUR PAST, SHAPING OUR FUTURE

September 2, 2016 / Gavin Tollman / 3 Comments

There are a number of words that often arise when I speak of the power of travel. ‘Inspiring’ and ‘uplifting’ are the two that I find truly embrace the awe of travel; they capture the essence of our world’s sheer beauty, majesty, hospitality, tranquility, and ultimately, harmony.

On a few profoundly important occasions, however, the inspiration of travel is awakened not by the beauty of a place, but by the pain that it represents as a place of tragic history.

Recently, I experienced one of those hauntingly inspiring times on the island of Honsu, Japan, in a city covering only 350 square miles and home to 1.1 million people; the city of Hiroshima. Even saying the name evokes a certain chill. This relatively-small (in Asian terms), million-strong city was effectively wiped off the map during World War II.

Hiroshima, once steeped in centuries of culture and tradition, has evolved to become a city of the future; though its past still haunts the present, never freeing itself from the terrors it experienced over half a century ago. Nor should the past be forgotten, because to forget the tragedy inflicted on Hiroshima would be to lose the painful lessons of just how far we as a human race can come to destroying the future of all that we hold dear.

Today, at the heart of the city, stands the Hiroshima Peace Memorial Park which commemorates the fateful events of 1945. A ‘must see’ for any visitor to the city, it was there that I found the ruins of Genbaku Dome. As I stood in front of the Dome, also known as the A-Bomb Dome, everything which my eyes, ears and heart took in, served as a poignant reminder of the sobering reality of the harrowing ramifications of war. Standing before the ruins on a very warm, cloudless morning, I reflected on what life must have been like for those fighting around the world in one of the worst wars of our times. Within those noisy thoughts, I pondered the reality at that time, for residents of this city to be looking up as death fell swiftly down from the sky, and our whole world was changed in an instant.

At that moment, that irreversible turning point, we had proven that mankind now possessed the means to destroy itself.

As I contemplated all that was there right in front of me, it became obvious that this diverse destination, a city that has literally risen from the ashes, should be an inspiration to us all. To visit Hiroshima today is to see the infrastructure of life rebuilt, and it is truly inspiring. I saw examples of this when visiting other sites, such as Hiroshima Castle, a fortress surrounded by a moat and a park, and Shukkei-en, a formal Japanese garden, both of which have been restored to their former glory. Though what I found to be even more remarkable in its inspiration was to see how the spirit of the people has been rebuilt, stronger than ever.

This rebuilding required the faith and fortitude of the Japanese people. It also required a global effort which, at that moment and in that place, re-instilled in me a sense of shared responsibility; one that asks us to stare directly in the eye of history and demands that we do things differently so as to stop such tragedy and suffering from ever occurring again.

The past is present in any society; it shapes a sense of identity, purpose and possibility, shadows stretching long into our future, carrying the lessons of yesterday that we need to strengthen tomorrow.

Despite being newly built, the appreciation of the beauty and history of Hiroshima abounds. The country as a whole is a showcase of living heritage, with its vast landscapes accented by its rich expressions of history. Equally so, Japan’s skylines reveal a country is at the forefront of all that is shaping the future of technology, design, food and fashion.

Arigatō, Japan. Thank you, Hiroshima.

POKEMAN GO – CELEBRATING THE JOY OF DISCOVERY?

July 27, 2016 / Gavin Tollman / 1 Comment

There is a singular word for it – ‘phenomenon’.

Within days of its launch, everywhere across the globe, downloads took place by the millions. It felt like the world was suddenly taken over by those in the know and on the go, leaving the rest of us rather perplexed.

Outside my flat in Geneva I saw them daily – mobile phone gawkers, walking, eyes glued to their screens, oblivious to those around them. I couldn’t understand it. Then I learned it was all about Pokémon Go. A new game in which players Travel between the real world and the virtual world as they find and save Pokémon characters.

The game may be a play on reality, but the headlines about its impact were very real. According to Fortune magazine, within 3 days it had become the biggest mobile game in US’s history, adding US$ 7.5B to Nintendo’s bottom line, and completely reenergizing the company. The stats amazed me as much as the craze. Nintendo’s share price rose just over 9% when the game was first launched, and then saw a further surge of 24.5%, representing the company’s highest one-day climb since 1983.

So, seeing that I needed to get in the know and onto Pokémon Go to really understand what was behind the hysteria, I downloaded the App and there, immediately, was the answer – I have two Pokémon within 100 meters of my home.

Pokémon is nothing new – the video game was first launched in 1996 and needless to say kids became hooked, spending hours playing it. This time around, however, Nintendo has licensed this to an App developer that has made it interactive as you need to get out and find these hidden characters, and they have made it multigenerational – every one of every age is getting hooked. The aim is to get outdoors and search your surroundings for little beings called Pokémon.

I must confess that initially I was anti-Pokémon Go. From the outside it looked as though it was the next level of mobile impoliteness. More people glued to their mobile phones, ignoring people and places right in front of them.

But then, as I thought about it, something very commendable about the game occurred to me: this App is getting people out of their homes and into the streets. People are getting outdoors and exploring the world around them. The App’s developers have purposely included iconic landmarks along with lesser-known places that players visit on their journey. People of all ages are getting off their sofas and starting to discover their environments, often seeing new things that have been around the corner all along, but they didn’t know existed. They are also meeting new people with a shared interest and excitement for local discovery. Less than a month since its launch, Pokémon Go is now so ubiquitous that I read that coffee shops and police stations have designated themselves ‘Pokestops’ in hopes of attracting new visitors. Museums and art installations are jumping on the bandwagon, encouraging players to visit their locations to catch rare Pokémon while taking in the destination’s tourist sites.

Speaking to Pokémon Go players in my neighborhood, I learnt that they themselves have discovered unexpected sculptures (we have wonderful art in the city of Geneva), stunning architecture, little known paths that they have been living alongside all of this time, but never paid attention to.

Interestingly, this reawakening of wonder in the world around us sounds very familiar to how we at Trafalgar put our trips together for our guests – finding special local spots alongside the icons, encouraging exploration. It was a good feeling knowing that the essence of our approach to travel is still alive and well, even if its latest manifestation is in an augmented reality form.

Because the enduring truism is this: we humans are wired for adventure. While we may have firmly set comfort zones – where we live, our habits, still we seek newness of thinking, of doing, and of being. Travel allows us these little windows into discovery, a way to venture out of our comfort zones to become exposed to other worlds, and other sides of ourselves when placed in these new environments. With this learning comes freshness of perspective of not just the world around us, but of ourselves and our place in the world. At its simplest yet most profound form, this is the gift of travel.

In many ways, the hunger for discovery that Pokémon Go is creating in game players can, and I hope will, ignite in these same people a desire to go out and seek more of their real world – the one without the hidden Pokémon.

Which is why, returning back to the real world of augmented reality coming to life around me, I accept that at this first stage Pokémon Go players may all be walking with their eyes glued to their screens. But does that matter? The intrinsic benefit is that millions of people are getting out and seeing the world around them.

Technology has already been harnessed for travel. Now travel is harnessing technology. The joy of ‘Go’ is ours to be embraced, in whichever world we choose to play.