‘TIS THE SEASON FOR TRAVEL GIFT TIPS

December 6, 2017December 6, 2017 / Gavin Tollman / Leave a comment

The end of 2017 is already upon us, and how this year has flown by. I believe in using this time to put a pause on daily busyness and focus on the important business of taking extra care of those we love. For me, one of the absolute pleasures that is almost equalled with frustrations is the gift selecting that comes with the festive season.

I fly often. A lot, in fact. And I truly enjoy sharing and exchanging travel tips. But in recognising the time of year, rather than travel tips, I wanted to give some more thought to my sharing and as it’s the season of goodwill and giving. I immediately thought about the questions I am frequently asked about when it comes to travel accessories and what great gift ideas I might have. So here are some of my personal favourite gifted tips plus gifts you may like to seek out, road tested, across many miles and continents, that have certainly smoothed the way on my myriad travels. I hope that these may make your holiday season shopping easier and your intrepid traveller’s journeys more enjoyable.

First, and foremost, the most essential of them all, suitcases. My belief is simple, invest in the best from those who know travel not fashion. The pieces of luggage we buy become the peace of mind we travel with. One should never have to worry about luggage letting you down. Cutting corners and cutting costs cuts directly into your ease of mobility. All it takes is one broken handle, or one loose wheel, and your ability to easily and effortlessly go from A to B falls apart (and your travel tolerance levels may also do so!)

Speaking of wheels, they are critical. However, as wonderfully functional as they are, it intrigues me that no one ever thought of putting brakes on four-wheeled suitcases. I therefore only use two wheelers. Neither you, nor your lawyers, want your baggage to show they have a mind of their own and become a giant bowling ball. And in case you are wondering, my most trusted brand: Tumi.

Tip number two: Life on the road of with a plethora of planes and time zones, when it comes to being healthy while travelling, the struggle is real. When travelling for work or pleasure it is imperative to hydrate (see tip on this below) and ensure you exercise. There are very some simple, yet effective, strategies that will help you continue to remain healthy while travelling in order to maintain balance and reduce stress. My two invaluable and compact travel companions are my Manduka light travel yoga mat and my TRX, an over the door, very transportable, bodyweight training apparatus. Both do an exceptional job when you have limited time to train before one of “those” early morning departures.

It is always tough to begin one’s journey trying to recover from another flight, hence grabbing sleep on a ‘plane is always a good idea. Eyeshades are another essential you need to own in life – from sleep-inducer to do not disturb, they are a great anti-invasive investment. This is one where comfort outweighs cost for me and texture is all-important to rest: cashmere with silk lining is hard to beat.

All airplanes are loud. A pair of comfortable noise cancelling headphones will make every flight shorter as they reduce ambient noise significantly; making every voyage more peaceful. A few years ago, I moved from over to in ear headphones (size) and Bose are without question the best in class in this regard. The sound experience is truly transporting, in any mode of transport.

Airplane attire never ceases to amaze me. I am always surprised by those flying in shorts, t-shirts and flip flops. I always travel with a zip-up wool sweater and without fail, a large scarf. A recent new addition to my in-flight attire was introduced to me by Scott, who runs our New Zealand office, when he gave me my first pair of Allbirds, the most comfortable merino wool sneakers known to man. Not only do they keep your feet warm, but now that evening trip mid-flight to the bathroom seems less concerning. At this point, it’s worth highlighting that some people advocate sitting by the window is better for sleep, I personally always find it colder than the aisle.

The next gift tip is more about conservation and consciousness than comfort: a personal hot/cold water bottle (and hydration too). We all know that plastic bottles are becoming an increasingly present peril for our environment, especially our oceans and you cannot get them through security. I therefore like knowing I am playing my part by carrying my Swiss made Sigg bottle with me when I travel. After all, every little bit helps.

When on the road, one of the biggest pleasures comes from not only having the time to read, but also considering what we might read, whether books, magazines or newspapers. Thanks to the remarkable iPad or a Kindle, they have officially ended that need for extra kilos in the tightly-packed travel bags. Unless you are my wife – who still delights in lugging multiple books around.

The newest addition to my travel accessories is my first Apple Watch, the 3. I have eagerly awaited this and the opportunity to be Maxwell Smart; communicating telephonically via my watch. But come on Apple, surely you should have thought about the time zone automatically updating (it requires is both iPhone and iWatch restarting, not just from flight mode).

We all know that travel can change us and how the smallest of effort can make the biggest difference at times. Don’t dispose of all your local currency before leaving a country, don’t force yourself to have that last cup of coffee or buy that non-essential useless gift. Save your change to help make a change. Almost every airport in the world and many airlines now collect currencies that are used for a diversity of worthwhile causes. It’s a timely reminder during the season of goodwill. And it’s a small gesture that can have a big impact if we all do our bit.

Lastly, my final tip, is one very close to my heart, that I feel every traveller should have a personal totem. What do I mean by this? Something small, of personal value and/or significance, that you can always carry with you and that keeps your spirit connected to you. I have carried the same Tibetan sandalwood prayer beads with me for years. I can only imagine how many air miles they have travelled. Every time I hold and quietly play with them wherever I may be, I can feel myself centering. This ability to pull out, hold, touch and absorb something highly personal is essential to carrying that precious piece of home with you wherever you are in the world. Its value is never quantitative. It is always about the emotional connection, irrespective of what it may be.

With that, I wish you and yours all the very, very best for a happy, healthy holiday time. May the gifts of the season leave you feeling prosperous with health and love and ready to travel. And, as 2018 awaits, I wish you all that you wish for in the year ahead.

FORECAST FOR 2018 – THE SEVEN TO ANTICIPATE

November 10, 2017 / Gavin Tollman / Leave a comment

The countdown is on. Ready or not, we are into the final 50 days of the year. It is remarkable that we are already so close to the end of 2017. In the same way that one naturally pauses to reflect on events of the past year, it is also that time of year when debate turns to expected trends for the next year.

Being ahead of the curve is something I love to challenge myself and my team on, hence we also take pride in it being synonymous with the Trafalgar brand. So ahead of the Christmas countdown, here are my seven trends for 2018.

Why seven? Simple: it is the world’s favourite number. There are seven days of the week, seven colours of the rainbow, seven seas and seven continents. And, there is no value in increasing the number purely for numbers’ sake.

Let’s take-off…

Off-Season Travel

Travel has become a way of life. Exploring, adventuring, relaxing, escaping, reconnecting – all of these have become a part of what we do, and shape who we are. The numbers of travellers are growing annually, dramatically. Clearly, however, in key cities, the industry can’t build accommodation fast enough to accommodate high season peaks, and travelling on your own can result in long queues that simply exhaust the desire to fulfil a travel dream.

Re-adjusting our mind-sets to embrace year-round travel as a genuine prospect allows travellers to fully enjoy every moment and not have that sinking feeling of worrying about battling crowds at each turn. Lack of crowds means lack of frustration of time and space lost as you embark on the same “bright idea” to travel to the same place at the same time as everyone else. The following three variables are being increasingly considered and I believe we will see more travellers shifting to embrace year-round travel:

If you’ve ever been to the same destination during the typical peak season and the off-season, you could relate to me instantly. The way locals treat visitors when there aren’t many of them is also worth noticing. Welcomes are warmer and more sincere – you will feel more like a traveller than a tourist.

You will also see more. Without traffic and queues one acquires more time and the opportunity to discover a whole new range of activities to enjoy and take part in during the less-traditional “peak’ periods.

Finally, there are the prices. From air to activities to transport, depending on time of year and season, rates can vary significantly. Discounts are for times of low demand. The plus points make it all a rather obvious alternative.

True Sustainability Will Become A Requisite, Not A Nice To Have

“Over-tourism” is a growing concern. During the peak European summer travel months, destinations such as Venice, Barcelona and Dubrovnik find themselves simply overwhelmed, local residents growingly angered by the takeover of tourists. The insurgence of what I have termed the “ice cream tourist’. We have all just read about the changes coming for cruises in Venice, which will serve only to increase the concerns.

For travel to remain true to people and place, we must ensure that we work to grow tourism in a sustainable manner – assisting local communities to celebrate who they are, respecting their uniqueness, as a prelude to building their economy and protecting their environment. Through JoinTrafalgar, as well as our TTC-aligned Treadright Foundation, we must all play our part in ensuring that tourism remains a force for good. The term “sustainable” has been increasingly paired up with “travel” and “tourism” to denote a desired way of operating. We are hearing more and more from our travellers that they are becoming increasingly engaged with spending their money on “sustainable” ventures. It is not about being eco-friendly, it is about being environmentally-conscious – being part of the bigger picture, preserving something for the long-term.

But how do we really give meaning to the term “sustainability”? These are my three criteria for sustainable travel in 2018 and beyond:

Economic – how, the business model that supports an enduring tourism economy
Cultural – being sensitive to the history, traditions, identity and ideologies of a people and place
Environmental – preserving, protecting and promoting the gifts of natural environment all around us

TreadRight Heritage supporting Laboratorio Giuditta Brozzetti in Perugia, Italy

As previously referenced, differentiated seasonality will diminish – no more FOMO for those that don’t travel in summer in Europe, for example. We will see people travelling at traditional “off peak” or shoulder periods as is, not only to avoid excessive crowds but also to avoid compromising some of those destinations that cannot cope with the burgeoning influx. It will help pace the tourism intake and also sustain businesses that might otherwise be stretched with having the highest percentage of their business boom during the key summer months (more longevity and sustains business and tourism).

Technology, Enriching The Travel Experience

From AR and VR and IoT (internet of Things) they are all becoming integrated into daily life. In 2018, I envision them further assimilating into the traveller experience, making them an integral part of the journey to the ultimate destination. It shouldn’t be surprising that holidaymakers in 2018 will want to ensure that technology works for them to leverage their travels – before they go, whilst travelling, and after, especially when sharing reviews. As an industry, we need to ensure we are tapping into this trend, embracing technology that genuinely enriches our experiences.

There is no doubt that the written form is quickly evaporating and today consumers are ever increasingly looking at video for inspiration; and particularly short form video, (from 5 – 30 seconds). I know that when a video starts, I look at the time bar and if its long, I click off. In 2018 we will see short form video help drive original content as well as engage and inspire travellers.

Finally, if I recall correctly, last year, we reached the tipping point when we viewed more websites on our smartphones and tablets than our desktops. This milestone highlights how our interaction with technology is rapidly shifting. With this distinct trend and seeing how our guests use technology whilst travelling with us. In 2018 Trafalgar will be introducing an innovative new way for our guests to get information via mobile pre, during and post their travels, as well as enabling them to engage with fellow travellers and share their experiences across their social channels.

It’s All About Personalisation.

Lest we never forget: when travelling, personalisation is no longer a pleasant surprise for customers, it is an absolute expectation. There is no reason at all why the power of touching one should be lost to the masses. Today’s connectivity means that consumers are rightfully expecting, and demanding, more. From our perspective, for every single one of our Trafalgar guests around the world, no one matters more than each of them. Their needs, their expectations, are simple: recognise, understand and respect me for the individual that I am.

Why? Because consumers want to feel like their interests and preferences are not only taken seriously but also applied. They want their holiday to be as individual as they are. And rightly so. And because they, our valued customers, have invested time to research and finally choose their holiday with us over others, it is expected that we reciprocate by honouring not just their choice, but honouring them. Their happiness is our unequivocal goal.

Food Foraging in Lahinch, Ireland

HDD – Holiday Deficit Disorder

An expression given to me by wife. It wasn’t that long ago that taking all of one’s holiday time was almost frowned upon. Today the importance of unplugging is greatly understood. Never before has there been such awareness of the strong relationship between wellness and taking time off.

Today, “Holiday Shaming” is rapidly becoming an ideal of the past. Encouraging personal time out is the evolved way of looking at employee wellbeing, on and off the job. At the same time, travellers recognise that regularly recharging, refreshing and rejuvenating is part of a healthy work-life balance. What better way than to travel to new places, get away from the day to day and completely escape. The need to learn more to increase one’s productivity, creativity, sense of purpose and sense of participation is not only acquired in the workplace. There is no better school for personal growth and decompression than the travel world that surrounds us all.

In the back yard of our Stay with Stories, Las Sasas de la Juderia, in Seville

Off the beaten track destinations

Discovering the mysterious and the new remains vital to travellers. I continue to see more and more people visiting cities that were, until recently, overlooked, unheard of or inaccessible. There is no doubt that the proliferation of low-cost airlines is having a profound, positive impact on these lesser known places. Regional low-cost carriers continue to proliferate globally, making discovery of somewhat unexplored destinations a delightful reality. In so doing, these new air routes unlock previously unseen economic, social and cultural uplift. Over the past decade, airlines have added over 10,000 new routes — serving more than 37,000 city pairs. There are now 1,280 international airports serving 48,977 routes worldwide. What does this mean for travellers in 2018? More choices, more exploration, more learning, more opportunity to create more in life for the people accessing these remarkable new jewels of travel.

Geiranger Fjord, Norway

Bragging Rights

If there is one thing that is going to distinctly differentiate this travel generation compared to those of years, and generations, past, it is the articulation of feedback – posting, rating, bragging. Today’s travellers are more ambitious and adventurous, both in their travelling, and in their travel-sharing. It’s no longer about checking boxes. Travellers want adventurous, participatory experiences. Sight-seeing is important but not enough.

Sight-doing is the way to touch their travel souls and make memories to last a lifetime. The quest for realness – living local – has put heightened pressure on the most over used word in travel, ‘authentic’. What must never be forgotten is what travellers are ultimately looking for: getting below the surface of destinations, understanding their uniqueness and very essence. In 2018, I think there will be an increased swathe of people fully engaged in the sharing economy, communicating to the world the wonderfully enriching experiences that they have discovered but that their friends haven’t. Yet.

So, these are my Top Seven Travel Insights for 2018 – my truths for the year ahead. May they serve you and your aspirations well, as the new year unfolds.

MY EIGHT WONDERS OF THE WORLD

October 11, 2017 / Gavin Tollman / 1 Comment

The days are distinctively shorter, the evenings tinged with a chill, and the trees are shedding shades of brown: for those of us in the Northern Hemisphere, autumn is certainly here. I love this time of year, as during a period of three months, I will visit five continents, supporting our remarkable Trafalgar Tribe with the launch of our 2018 Europe and Britain offering. Part-way through the big trips, there is already a child-like feeling that during my sleepless, jet-lagged nights, my mind and heart race as I reflect on the places I’m fortunate to have been to and those places where I want to go.

For those of us born into travel, it is our business to know the next hotspots – what’s trending – for who and why, where the ‘in crowd’ go and where the who’s who is doing you know what. In fact, it I am frequently asked by friends, family, colleagues and curious media alike, “what are your favourite places?”

We know that travel and what drives us to certain places is innately personal. The spectrum of choices for travellers literally stretches across a world of experiences, emotions, end-goals. And with the expansion of the travel industry’s reach through technology, ever-expanding airports and airline routes to places we never knew we needed to go to, today there is just about nowhere out of reach.

Clearly subjective choices, my motivation for considering these eight wonders of my world varies considerably, though the immense opportunity for discovery is the common connection. The voyage of doing, seeing, living and breathing places for the first time are some of the abundant reasons I adore travelling. My passion for travel extends so greatly that I don’t subscribe to never visiting the same place twice (or more) – I firmly believe there are many places worth revisiting over and over again. As I set out my intention for 2017 to embrace meaningful travel experiences, I’ve also embraced the privilege I have of being able to go where Trafalgar, or I, personally, can make a difference.

Without further ado, from 30,000 plus feet, here are my current sleep-deprived eight wonders:

Number 1: Paris FRANCE

I have been countless times, but the city of light never fails to set me aglow. I am forever in awe of its ability to make me fall in love with it… again and again… and again. A stroll along the Seine or indeed anywhere in Paris enlivens and seduces every sense. Every parting is a sweet sorrow…. until I return once more. What more can I say? Paris is always a good idea (an Audrey Hepburn quote).

Number 2: EGYPT

It’s time to return. I emphatically believe this. As a traveler with an inherent love for ancient history, Egypt never fails to deliver. A country over 5000 years old, it forever remains a place that made, and continues to make, profound history. In 2018, the incredible Grand Egyptian Museum will open, showcasing the Ancient World’s riches right on the edge of the Great Pyramids. Perspective is critical in Egypt. To see the treasures from land is breathtaking. To see them again from the vantage point of the River Nile is even more captivating. Literally standing in the shadows of a mind-blowing rich cultural heritage – the seat of one of the longest histories of any modern country.

Number 3: The Red Centre, AUSTRALIA

The spiritual heart of Australia, this central region of this vast continent is one of the most culturally-rich places on the planet. Home to so many of Aboriginal Australia’s sacred sites, the soul-stirring moments are palpable from the second you arrive. From the captivating stories of the Anangu and the changing colours of Uluru at sunrise and sunset, to the awe-inspiring landscapes and exhilarating beauty of Kings Canyon and Alice Springs, to the mysterious and intriguing series of 36 ancient red rock formations that are Kata Tjuta. It would not do justice to the 50,000+ years of the Dreamtime to try to describe the significance of this area: it has to be seen and more importantly, felt in person, to truly even be able to begin to appreciate how precious and spiritual these places are. And I, for one, cannot wait to feel that energy in person.

Australia outback landscape ( North Territory)

NUMBER 4: India

So many places in the world have an adjective associated with them, but none are more befitting than when we describe India as “incredible”. In every sense of the word, this country is full of the most exceptional experiences and a true treat for all of the human senses. Whilst known for its opulence when it comes to delivering some of the best hospitality on the planet, there is, of course, another side to this diverse land. Both personally and professionally, I feel very strongly about ensuring we give back to those places that we visit. As such, I’m thrilled that we are now able to offer Trafalgar guests the opportunity to work with the inspirational organization ME to WE by participating in a sustainable development project in Rajasthan. Close to the Aravalli Range, the oldest plateau mountains in India, this project has been created in conjunction with TreadRight and JoinTrafalgar. I’m looking forward to experiencing it in 2018 and making a difference.

ME to WE

NUMBER 5: Copenhagen, Denmark

For me, the true foodie capital of the world and of course now widely-recognised as the edible jewel in Scandinavia’s crown. We all know about Noma but the impact has been considerable: the 2017 Michelin Guide of Nordic Cities awarded 16 Copenhagen restaurants a total of 20 stars. Travel here today with a large appetite – for both food and beauty, of which this city has an abundance of.

NUMBER 6: Hvar, Croatia

Having celebrated 25 years of independence in 2016, Croatia is seeing a major uptick in tourism (thanks, in part, to Game of Thrones and me convincing I think nearly every member of the Trafalgar Tribe Buzz Ambassadors to visit there this summer), ask Dee, Lauren, Rae and Claire if they too now see why Hvar and Dubrovnik must be on the top of everyone’s need to visit list. Croatia undoubtedly is one of those hidden treasures – somewhere everyone is now going and asking themselves “why have

Hvar, Croatia

I never been here before?”. With the influx of tourism almost overwhelming for some of the places, my advice is to book early or go out with the traditional peak season. The “shoulder” seasons still offer great weather and the spectacular landscapes, food and hospitable people don’t change year-round. For obvious reasons, Dubrovnik is the jewel in Croatia’s crown, but I urge everyone to visit Hvar for the real thing when it comes to a slice of the good Croatian country life.

NUMBER 7, Cuba

And with a new USA travel advisory, my desire to visit will need to be delayed. But, my curiosity with Cuba has been long-standing and now the whole world is joining me in thinking now is the time to go and uncover this most fascinating slice of Latino life. Sadly my travel plans didn’t work out this year, given the recent devastation in this small island nation. It’s sometimes a delicate discussion around visiting a place after a natural disaster or tragedy. For me it’s a no-brainer. It makes me want to go to Cuba even more. I’m proud to be part of a community that sees the value in tourism for good. After tumultuous times in this country, it’s more important than ever that we support them in the best way we can…by going and seeing and exploring and helping sustain those communities who desperately need our holiday dollars more than they ever have before. Our thoughts are with the people of Cuba, and I hope that you, like me, will all be inclined to help them get back on their feet, sooner than later.

MY UNEXPECTED WONDER: Austin Texas

In March this year I revisited Austin after around 20 years. Upon arrival, it looks and feels like the usual homogenised high-rise city. But, it most definitely isn’t: it transcends being the live music capital of the world. In two simple words, Austin is cool and its fun. What I discovered this time around was a city obsessed with the latest artful food, exceptional BBQ options, interesting young and unexpected fashions abound. And when my BA flight was ubiquitously delayed, I didn’t mind one bit, as I sat savouring great BBQ flavours from a food truck, listening to a live outstanding blues band, air side. Only in Austin…

So these are the eight places where I am planning to go to in the near future, Why eight, I have no idea. These all spontaneously came to mind hence I called them my eight wonders of the world. As I re-read this list, I note the vast difference in their locations and lifestyles, but know they will all fuel my sense of adventure and feed my soul. Some will be firsts and others a reintroduction, but the certainty of all is a new voyage of discovery.

I’d like to make one small request – please stop, contemplate and make your travel list. Then spread your wings and go. Most importantly, in this sentence is a singular word, wherever you choose to visit, don’t just make bucket lists, don’t dream about “one day”. Go. This is about you and your wellbeing, Enjoy and wishing you safe and truly enriching travels, wherever you choose to go. Bon voyage!

EMBRACING THE POWER OF OPINION

January 4, 2016January 6, 2016 / Gavin Tollman / 1 Comment

When, where, why and how we make our purchase decisions is transforming dramatically, rapidly and permanently. At the heart of this change is again the digital revolution.

Online reviews are now the very center and source of information and inspiration that is driving consumer behaviour, consumer loyalty, and the entire purchasing process. I recently read that an estimated 90% of travellers seek reviews to check out a product or a business, and 89% say reviews directly influence their decision. I therefore wonder what is going on with the other 10%?

What I find of greatest value, and quite honestly has fascinated me, is that consumers now have power regarding not only what they buy, but also what others buy. Empowered by social networks and digital devices, consumers are increasingly dictating when, where and how they engage with brands. They have become both critics and creators, demanding a more personalised service and expecting to be given the opportunity to shape the products and services they consume.

The message is clear: Consumers today have been given a louder voice, and they expect it to be heard and listened to. They are increasingly willing to share their opinions and experiences with complete strangers. As a result, a new community of trust has evolved from this. In certain categories (restaurant or hotels for example) consumers are reluctant to buy without independent recommendations. This change is disrupting the traditional path to purchase.

This is why just over a year ago Trafalgar commissioned an independent online review company to source reviews from our guests about their experiences with Trafalgar. To ensure accuracy, only our past guests could write reviews. These are all published, unedited and un-curated and online for every trip we offer. Always, 100% real and transparent.

Today, with thousands of reviews collected, Trafalgar’s trips rate at a remarkable 97% guest satisfaction. In fact, the service we use, Feefo awarded us their Gold Medal for excellence. Our guests are enjoying having the opportunity to share their stories in an open format. It also ensures that as a brand we are able to amend opportunities in real-time and ensuring things are changed immediately when we do get it wrong. It is powerful, and it works.

Trafalgar has evolved our trips to take our guests deeper into a destination giving them richer experiences, bringing the gold threads of a destination alive. In being the tour industry disruptor, and having complete confidence in the experiences we give our guests, we have seen the opportunity of transparency and actively embrace online reviews.

We see and hear the voices of our guests as an opportunity to accelerate communicating this transformation, as these independent reviews are clearly bridging the gap between simple word-of-mouth to a viral form of feedback that can move virtual mountains for a business.

The importance of online reviews for businesses is truly mind-boggling; from increase of brand awareness to an overall increase of profit in the long run. Welcome to global travel’s brave new digital world. Trafalgar is, as always, excited to be guiding others, as we are directed by our guests.

DEFINING MOMENTS

November 23, 2015 / Gavin Tollman / 3 Comments

They happen when we least expect them – moments in our life that immediately, dramatically, profoundly and irreversibly shift our view of the world, and sometimes even our place in the world. I’ve experienced a few, and every time by their very nature, they catch us off guard, causing our true selves to be exposed: how we think, how we feel, how we immediately respond and of course, how we then move on.

Personally, one of those times was just over a week ago. Paris. It was a night I wont forget. By happenstance I was there with many members of my family. So were a number of our Trafalgar guests from across the globe – some readying to leave that weekend, while others elsewhere were excitedly looking forward to arriving into the city of lights. None of us had any idea that the lights were about to go out, plunging the city into darkness.

As the people of Paris and France stood teary-eyed facing down in shock, as the loss of life climbed to 129, the world stood together with the people of Paris, as one. And along with the people of Lebanon, 43 souls taken in an attack on their own streets, and the people of Russia who lost 224 souls in the skies over the Sinai.

I was one of those people, walking the streets of Paris early the next morning, trying to find some sense of calm, quiet, trustworthy footing after the ground had been shaken underneath us. Every one of my senses was heightened – the sounds, the smells and the movements around me. And, completely to my surprise, the cautious smiles of complete strangers who, for the first time I have ever found, engaged eye contact. A garbage collector, a retiree, a shop owner looking to open, a child. That morning they were eyes still tender from tears, yet willing to look at passers by, to really see them, as if to say “Nous sommes tous Parisiennes.” Whether local or tourist, male or female, whatever class, colour, creed, country, “Nous sommes tous Parisiennes.” An inner strength and solidarity united us together.

Why was this such a defining moment for me? The tragedy of the night before? There is no question about it – the terror hits you at a cellular level. But it did not stop there. My spirit experienced truly defining moments in observing, raw and unedited, what the word ‘resilience’ meant. It was a time that felt, and still feels, like the people of Paris are tightly, carefully held together by a giant Band-Aid. And they, with the help of the world, will heal.

What was also absolutely clear to me was the following. This wave of terror is trying desperately and deviously to wash over the world.

It is random.

It is heartless.

It is a few trying to exploit the masses.

It is trying to break people, communities, and religions apart.

And yet, through its unthinkable actions, it is unifying.

The weekend of the tragedy, as mentioned earlier, a number of our Trafalgar guests were scheduled to move on. And they did as per their itineraries, but with no sense of escape. Those who had the option of a few days extra in Paris chose to stay on. Our guests scheduled to arrive in Paris from Lucerne four days later? Each and every one arrived, and entered into this beautiful city with a determined spirit of “Nous sommes tous Parisiennes.” The solidarity and resilience of the Trafalgar guests, of all people, shone through.

This, dear friends, is why we travel.

This is what it means to be an ‘insider’ – living and feeling the real places, moments, milestones, memories, of the lives of people around the world with whom we will forever be bonded through a love of one shared hope – a peaceful, shared, compassionate and ever-curious world.

THE POWER OF ONE

February 13, 2015February 13, 2015 / Gavin Tollman / 1 Comment

With the start of every New Year, marks the arrival of the latest numbers, statistics and insights. Some of these are reflections of the past year: international travellers (1.138 billion), growth of the tourism industry (5%). Some are forward facing and personal: company targets, brand ranking, repeat guests etc. it is easy to get caught up in the numbers, focusing on the analysis, the reporting and the record-setting. Yes, the figures do matter. But this is not what drives Trafalgar, and this is most certainly not why we are #1.

Our simple focus is the power of one. Our singular motivation: our guest. Whatever we are doing, wherever we go, however we innovate, wherever we invest, it is always focused on just one measure – one guest. Because that is who matters.

For Trafalgar, a company that has proudly showcased for millions of our guests numerous destinations around the world, why do we take this non-mass approach? Because we understand that it is the personal wishes of each and every guest, that makes our business a success, or not.

In the world of travel trends we speak about ‘transformation of the industry’, and we try to determine the next ‘big idea’ that will give us the competitive edge. In theory it makes sense, keeping an eye on the stats and trends will give the industry the ‘need to know’. But at Trafalgar, we take a very different approach. We go back to the one – one guest. And we work to get to grips with what our guests want, as well as to understand ‘why’. What motivates he or she when it comes to travel? What turns a traveller in the direction of one destination versus another? What steers their decision-making? What creates their most precious memories? What is considered time well spent? And time wasted? What makes a moment fulfilling? What makes an experience meaningful? And what will bring them back?

This is the driving force behind our innovation, and the foundation of our commitment to our guests. Our invitation to travellers to “See the world from the inside”, and our investment in the creation of itineraries that turn travel schedules into personal wish lists, is not the result of spending our time mining through a multitude of data about what is happening in global tourism, and where the numbers are going. Yes, we all keep this as a source of intelligence, but the real insight comes from what is inside the hearts and mind of travellers – why they really want to travel.

Taking the time to really understand the stimulus of our guests is what has earned Trafalgar the respect of the industry, the loyalty of our travellers, and the envy of our competitors. Is it about a guest’s wish to see Italy? Yes, partly, but it is also about creating memories together as a family while in Italy. Is it about seeing the great icons of America? Yes, but it is also about feeling, and truly experiencing that you are in the presence of history.

From this understanding, and respect for the individual, we have created award-winning offerings in Trafalgar such as our exclusive “Be My Guest”, and we continue to promise to all of our Trafalgar travellers the discovery of hidden treasures, that only our expert Travel Directors can share.

Behind my great confidence in 2015 is that fact that everyone behind Brand Trafalgar is a firm believer that an itinerary is not a route with a price, but a series of magical memories one guest at a time.

SHARED SOLUTIONS FOR SHARED GROWTH

September 9, 2014September 9, 2014 / Gavin Tollman / Leave a comment

The global travel & tourism industry is one of the few, enduring sources of optimism and growth in our world today. The way in which the world is opening up to new places for discovery and engaging with different cultures, is occurring not just because of advances in technology, aviation and economic empowerment but equally so in mindsets. It is a significant change.

Travel and tourism is an industry in which vision is a fuel that turns possibility into powerful, purposeful reality.

For those of us who have committed ourselves to the promotion, protection, and preservation of the future of travel & tourism, we have an innate obligation to work together to unlock barriers and strengthen enablers for industry advancement. Additionally, we must ensure we work with governments to promote the uniqueness of each country. I do become concerned when disconnects appear between the public and private sector, and it becomes business versus government.

This phenomenon is not unique to any one country. At this very moment several countries across the tourism world are locked in struggles.

A case in point: the tourism industry in South Africa (country of my birth, and a place I remain personally passionate about as an advocate promoting my country as an exceptional travel destination) including the Department of Tourism, currently colliding with the Department of Home Affairs. The issue: new visa rules requiring biometric testing of potential tourists. Why? To put a stop to child trafficking. Only one issue – tourism and traffickers have nothing to do with one another. The regulations have become a direct deterrent to tourism yet will have minimal impact on child traffickers, if any at all. The damage is being done. At time of writing, the 2014/2015 year-end high season has lost significant traveller numbers. The ripple effect of negative impact on tourist sector earnings, jobs and competitiveness will further negatively impact an economy already in recession following strikes in the mining sector. As the damage to tourism image and arrival figures grows, the voice of the tourism sector in opposition to Home Affairs is getting louder and louder.

Still, no movement, and no signs of hope. Positions are being held firm. Business continues to increase its appeals towards government for action, feeling unheard and losing faith in leaders in highest national office.

Sadly, it happens all over the world. Issues may differ, but responses are the same. It may be visa regulations, taxation, poaching, investment attraction, development, any of a number of critical tourism sector issues central to industry growth, or decline.

So what is the solution?

The answer to this fundamental question is not somewhere out there, it is with us. We, the leaders of the travel and tourism industry, must be the solution.

The reality is this: no one in public office can ever understand the realities of the front line of travel & tourism like the people who provide the ultimate experience – tourism businesses. And so:

We as the private sector need to work collaboratively as a singular voice. For an industry that contributes over 9.5% to worldwide GDP and generates over 265 million jobs, still, sadly, we have a limited voice. Which is why we must join together and work through organisations like the WTTC (http://www.wttc.org/ which The Travel Corporation (TTC), parent company of Trafalgar, is proud to be a part of as a Board Member, represented by Brett Tollman, TTC’s CEO) to ensure that we amplify our voice. Our daily work, our impact, our research, the feedback we receive from travellers is what needs to be heard.
With governments, a commitment to pushing not just the problems, but also the solutions is needed. That is what PPP – Public Private Partnership, is really all about. Working proactively as partners, rebuilding trust and respect for respective roles and interests, working together to achieve shared success, can be the only way that growth potential of the sector can be leveraged for travellers, destinations and industry, across the world.

To me there is no alternative if we hope to see the future of our sector as one of truly sustainable, meaningful growth. Let’s reach out and make it possible.

The Emerald Isle

May 1, 2014April 30, 2015 / Gavin Tollman / 1 Comment

As one arrives into Ireland, you are immediately struck by endless green landscape, stretching as far as the eye can see, giving the Country the moniker ‘Emerald Isle’. This title is as well-known as its iconic symbols; four leaf clovers, leprechauns, poets, awe-inspiring dancers, and my personal favourite, Guinness. But Ireland is a destination rich for so many more, less acknowledged reasons.

I hadn’t been to the Emerald Isle for about a year, and I was so looking forward to my return at the end of April.

Irish Brendan picture

I made the trip with three objectives in mind: (i) To continue my pledge to find additional extraordinary Insider experiences for our Trafalgar guests (ii) Visit the continuing regal restoration of Ashford Castle – a true Irish castle with a history over eight centuries – which The Travel Corporation purchased in June of last year. (This acquisition is an expression of belief in the future of Ireland through its unique, enchanting offerings for travellers) And (iii) importantly, I wanted to see first-hand how the Irish people are recovering from the economic malaise that has plagued the country since the GFC began in 2008.

I must admit, as a world traveller, I found my trip to Ireland to be inspiring, humbling, and reaffirming. I was reminded of the importance that travel and tourism can play in building, and rebuilding, sustainable economies.

Gavin holding one of the farmer’s remarkable sheepdog

The people of Ireland are exceptional, gracious, warm and welcoming. From the ‘Garda’ at the airport in Knock who greeted us at immigration, to the pipers upon our arrival at Ashford, their genuine friendliness and hospitality make them enchanting. They have endured hard times of late, seeing their nation go from a period of unprecedented growth and confidence to economic devastation. Yet,
their natural strength and brightness of spirit shine through. Their hardships have inspired their passion and creativity. Whatever the circumstances, the Irish have an innately charming, authentic, stalwart and engaging spirit, which makes being in their company enriching, genuine and uplifting. One immediately feels “at home” in Ireland.

As I looked for experiences for our guests to enjoy– from third generation Connemara sheep farmers whose remarkable dogs make this rugged landscape manageable, to Smokehouses that specialise in smoking wild smoked Irish salmon, or age-old story tellers like Mick and Eddie – all locals whose personal, lifelong knowledge of history and lifestyle make time stand still and memories to last a lifetime. It is these discoveries, uncovering these special opportunities to expose our guests to the real heart of our travel destinations that gives me an incredible sense of motivation and satisfaction.

Then there is Ashford Castle…

Ashford Castle in Co. Mayo, Ireland

Last year The Travel Corporation became the custodian of Ashford Castle, and over the winter began a loving, thoughtful multi-year project to restore this proud building to all of the grace and grandeur that it once was. It is remarkable to meet, and be able to directly support local artisans whose skills have created such a work of art as Ashford Castle. The love and care that they put into their craft injects an emotion into each and every piece. It is impossible not to feel it. I will never forget my time with gifted individuals such as Edward and David, who have rebuilt their businesses and put their greatest talents into each and every part of the castle, making Ashford a truly unique estate. And then there are the local community – in the adjacent town of Cong (where the Quiet Man with John Wayne and Maureen O’Hara was filmed in 1952) who welcome and greet you at every street corner.

Ireland is a nation that rises above others. Anyone can find the statistics; an island of just under 4.6 million people, currently boasting a tourism sector attracting almost double its own population size. The tourism sector generates just over 9% of the country’s GDP and it creates jobs for over almost 1 in every 10 Irishmen/women. But, it’s truly what is behind the numbers that matters most.

As I write this, I know that Ireland is so much more than its history and its headlines. Like Irish poetry, when one looks closer, and deeper, the true richness is found. There is nothing ‘predictable’ about this small yet so diverse destination; rather it provides one with an enriching and rewarding experience.

Like any destination full of surprises and secrets, Ireland is best discovered by listening to the locals. Their heart-warming sharing, the memory making, the spirit, the sentiment, the unparalleled personal connections are what make local experiences exceed all expectation – this is Ireland. This is what I will ensure we bring to life.

I am frequently asked where I would travel to next. For all the wonder that new destinations offer with their journeys of discovery, sometimes, just sometimes, the greatest adventure is one of rediscovery. Having been touched once more by Ireland, I have a new answer… Visiting Ireland.

THE MAGIC OF THE FIRST MOMENT: Discovering a Destination for the First Time

November 19, 2013November 20, 2013 / Gavin Tollman / 4 Comments

Gavin Tollman drinking Turkish Coffee – following which my fortune was read

For those of us who work everyday to inspire people to discover the world around them, the greatest destinations can sometimes become a series of business plan strategies, marketing images, media exposure, and bookings targets. Our focus often shifts to the scorecard – to be filled by the number of guests taken to the destination, not the unforgettable sensation that our guests feel the first time they see an iconic place. I recently had an invaluable reminder of the sensation of first time travel, when a couple of weeks ago, I had the privilege of experiencing Turkey for the first time (yes, this surprised me as well).

Departing the Blue Mosque, a visit that profoundly moved me

I arrived in Istanbul with a head ready for business meetings, but found myself awestruck, absolutely wonderstruck, by the excitement in my heart. Looking around me, the overwhelming wonder of all that I was seeing, hearing, sensing for the first time, had me no longer thinking about my travel business commitments in Turkey, but feeling this destination’s magic as a traveller. It was simply remarkable, and it was a ‘first moment’ experience I do not ever want to forget.

A revealed masterwork inside Hagia Sophia

As my few days in Turkey unfolded, and I visited some of the most unique places I have ever had the great fortune to see, it reminded me how our guests must feel. Similar to ourselves who work in the travel industry our clients arrive on their holiday, into a new place, ready to get down to business – exploring specific iconic sites, strolling the markets and savouring the regional delicacies, uncovering local haunts and meeting new friends as each day reveals an even greater understanding and emotional connection to the destination. The excitement of checking off highlights on their travel bucket lists suddenly is brought to a halt and they are simply awed by the magic of the first moment of being where they are, after dreaming of this place for so long. We have all seen it happen, and recently I felt this powerful sense of wonder again.

Spice Market – a magnificent intermingling of smells, colours, tastes and sounds

Being there in Istanbul, immersed in the rich, deeply-rooted history of the city that has stood tall as the capital of three empires, admiring its majestic beauty, enjoying its delicious food – I found every single element of this truly captivating. But what was most penetrating for me, what I took with me that has been the most evocative, was its people – the voices, the smiles, the buzz, the pure beauty of the moment – these are the vital components that turn points on a map into places of magic. These are the ingredients that we need to ensure never ever fall by the wayside when we create those unforgettable holiday memories with Trafalgar. After all, aren’t these ingredients why we all came into this great industry in the first place?

Destination USA – Leading By Example

May 21, 2012May 22, 2012 / Gavin Tollman / Leave a comment

Every once in a while – a rare occurrence as of late, but it does happen – a powerful leader exercises authority by acting with incredible humility, expressing genuine desire to learn more about an issue that is growing in importance. Such a period of learning has taken place, surprisingly, in a nation historically not known for humility – the United States of America. The issue: the value of the Tourism industry to American jobs, earnings and general wellbeing.

It all started with a flippant statement made by President Obama in 2009 at the beginning of the global economic crisis. His comment was targeted at Watt Street bankers hosting expensive conferences in Las Vegas while Main Street citizens were losing their jobs and pensions. That relatively simple comment opened up a complex process of presidential ‘re-education’, with leaders of American travel companies and associations descending on the White House, united by the US Travel Association, to set the record straight: travel, conferences and holidays create American jobs, fuel the American economy, and strengthen American competitiveness. Travel is exactly what America, and Americans need to get the economy moving again. With one of the most sought after, diverse, naturally, historically and culturally rich destinations of travellers worldwide, the United States of America has an asset that must be put to work.Since then, and to his credit, the President has taken concrete, confident steps to put travel and tourism at the centre of the American economy. Major national initiatives, from the relaunch of Brand USA (first time all states have come together with one voice), the passing of a bill regarding step-changing visa facilitation, creation of ESTA (tourist tax), increasing Consulates to issue more Visa’s in China and now the recently launched National Travel and Tourism Strategy, Significant, strategic, steps of substance which will transform the national tourism industry, quickly.As recently expressed in a White House bulletin,: “Last year, 62 million international tourists visited the United States and pumped a record $153 billion into local economies, helping to support the 7.6 million jobs in our travel and tourism industry. These numbers make tourism America’s number one service export.”

Clearly the President ‘gets it’, and is focused on getting the industry working harder, smarter, stronger, together.

I am in fact currently travelling in the Unites Sates, on Trafalgar’s Historic Highlights. I am writing from the Nation’s Capital this morning – having spent yesterday with my fellow travellers awed by the beauty of the city, poignancy of its monuments and rich history. Speaking of which we leave for Mount Vernon, George Washington’s historic estate this morning.

The global tourism community needs to take notice of this important act of leadership. Through concrete steps, the USA has ensured that it will break through destiantional clutter and showcase itself. And in doing so, positioned itself as one of the world’s loudest champions of the travel and tourism sector.

And now destination competitors!