2017 has certainly been a whirlwind, filled with a number of unexpected twist and turns for many of us. However, as all of us at Trafalgar ready ourselves for 2018, I am again reminded of the importance of travel and why it has become such an essential part of our lives. The wisdom of St. Augustine exemplifies it so well: “The world is a book and those who do not travel read only one page.”
I was born into a family of passionate travellers, and remain willingly entwined in our journey. Across three generations, our shared life’s work is dedicated to this remarkable industry – an industry that builds understanding, respect, and unbreakable bonds across borders, cultures and ideologies. More and more, as our world faces forces that try to keep people apart because of their religion, their culture or simply their differences, it is travel that brings people together.
The old adage to “find a job you love and you’ll never work a day in your life” could not ring truer than it does for me. As a family, we spend the year travelling the world – predominantly for ‘work’, though it’s always a pleasure. The demands of running a global business dictate the need to be everywhere, at some point in time. I always feel that the perpetual motion and ability to travel is a privilege. However, I wouldn’t be human if I didn’t admit life on the road can also occasionally cause me to crave the chance to be still in one place for a short period of time. Until the next day…
I was recently with the Trafalgar Tribe in London, and whilst I was there purely for business, I realised how especially energised I was. Standing in Trafalgar Square, where our brand’s story began, I felt my adrenalin rushing at full pace. The not so secret ingredient? Family. This was a time and place, a moment in history for us all to celebrate our family’s greatest travel legacy so far, Trafalgar’s 70th anniversary.
Life is busy – we are all time poor, we know that. But unless we break the cycle of being ‘busy’, we never make time for anything truly valuable and worthwhile in our lives and those important moments with family will rapidly diminish. There is nothing more valuable than the gift of time, and one of the most rewarding ways we can spend this precious commodity is with family.
Whilst in London, the impact of this powerful sentiment was reaffirmed to me by three fellow TTC executives, all of whom had recently taken their families on a Trafalgar Family Experience. I was filled with immense pride as I heard from them independently (John, Melissa and Annaliesa, thank you to you and your families, for your passion and sharing your photos with us) how there is nothing in the world that can exceed the value of time shared exploring and creating memories with family, particularly for those with young children.
From my own experiences, I know that planning for the ultimate holiday has become a great way for families to remain connected. Irrespective of age, we know travel to be such an incredibly powerful educator. But for younger children it has a far more profound effect in shaping their perceptions of the world about them, by enabling them to understand and appreciate different places, people, cultures and viewpoints. It teaches them about their own ability to find a place of security and identity within themselves. Travel is the truest mirror of how we see the world, and how we see ourselves in it.
I have seen it in myself, I have seen it in my children; to give a child a sense of curiosity about the world, a non-judgmental interest in exploring, learning, discovering, and appreciating more, is one of the most fulfilling things both a parent and child can experience.
Sadly however, time marches on and there comes a time when Mom and Dad are just not cool anymore, and are out of touch with what’s ‘in’. Interests change and the prospect of travelling with parents is far from appealing. So, don’t delay (Dan, Matt, Rachael and Marin) and anyone else, just thinking about ‘it’, make your plans today. For even if your children no longer share the same interests, in travel, there will always be something that creates excitement across the generations. It might be through direct experience of an activity or attraction, or it might in fact be sharing an unforgettable moment – the pinch me moments we all dream of. Whatever the case may be, the world in which we live offers boundless opportunities for families to stay connected, through travel.
For me, it is through a love of travel, sharing those memories together, that we remain connected to both our immediate family and our global extended one.