THE NEW REALITY AND A PASSION FOR TRAVELLING

Again, again our world is shaken. On 11 September 2001, I was safe in Brussels. But this year, it was the city of Brussels that was attacked – its airport and a metro station – in only an hour. The attacks took the lives of 35 souls, leaving 230 more injured from direct exposure to terrorism. A nation and the world are left numb from shock, horror and profound disbelief.

Reflecting on these events a week later, it is clear that we are facing a new reality, one in which anything might happen, no matter where we are. Nowhere and no one feels safe. Last week it was Brussels, the most recent of a long list of global cities rich in cultural and religious diversity – from Paris to San Bernardino, from Sydney to Istanbul – forced to look terrorism in the eye.

With each attack, the immediate reaction of government officials, those charged with the protection of their citizens, is to revert to the measures implemented post – 9/11, that of curtailing movement. Governments are telling people to stay close to home, stay vigilant and stay away from certain cities, countries or icons. The message is almost to ‘stay scared’. This is the wrong message to be spreading.

Governments should focus their resources on prevention and on identifying where real risks lie. Those who threaten us appear to have moved on, yet our governments’ strategies are retrospectively focused. The threat is no longer about liquids and shoes.

Recently, I read a book by an expert on avalanches, in which the author introduced the concept of a “pre-mortem” – anticipating the variables with which to predict an outcome. Our governments could learn from this as they pursue both security and those responsible for eroding it.

Equally so, it is our responsibility as individuals to maintain a free and open society. Let us remember and embrace those freedoms that made us strong. As we face our new reality, let us consider the real risks in a balanced way. Despite accidents occurring in travel by automobile, air, or train, for example, these modes of transport never stop. Similarly, no blanket warnings are imposed when the annual flu comes around. We carry on with our lives.

Should we be more careful, more vigilant? Absolutely. We need to instil a community-wide, shared responsibility for keeping one another safe. It is my responsibility to protect my neighbours and their families, and theirs to protect me and mine. Simple. That is how we stop the sparks of social discontent from flaring up into flames of destruction.

In this current environment, we need to carry on travelling. Such a cry of defiance serves then as a powerful and positive reaction to the attacks being committed around the world. Each time an attack is carried, this movement of defiant travel grows stronger. This movement states, loudly and purposefully, that travel will improve understanding and appreciation among countries and cultures, worldwide.

As a matter of principle, I will be part of this movement by travelling wherever I choose. And such a sentiment is what I hope to see and feel daily at Trafalgar: a resolve to travel, to heighten the desire of travellers to keep exploring, and in so doing, to show that fear will never cloud freedom. Together with our teams and guests, I will show others the ongoing passion we feel towards the world we share.

It is this spirit of defiance and this confidence, we can call upon when we hearing chilling news riddled with terrorism. And such a spirit serves as a unifying force providing comfort, inspiring courage and keeping travellers of the world moving forward.

This is why I am confident that tomorrow will, unquestionably, be a better day.

GLOBAL CARING THROUGH TRAVEL

One of the reasons I’m proud to be part of the Travel and Tourism industry is the role we play in connecting people, as one global community. Our industry builds interest, curiosity, understanding, appreciation and affection among diverse cultures, people and places worldwide. Through travel, we learn about others – how they live and dream – and we discover similarities and new qualities in diversity.

In 2015, more than 1.18 billion people crossed an international border. Each person ventured out to find new places and possibilities and hopefully returned home enriched by the experience.

Travel and Tourism has long operated as an industry that takes care of all, to create a better world. Yet, at this time, our world is facing a severe crisis of humanity, a crisis brought to the fore as a result of the influx of refugees fleeing conflict in the Middle East to seek shelter in Europe. In excess of one million refugees crossed the Mediterranean Sea in 2015 each and every day, men, women, children and the elderly risk their lives. They travel literally thousands of kilometres on foot, by bus, train and raft, by any means available, to reach a place that is safe and offers hope for tomorrow.

A proportion of these refugees, being educated, skilled or employed, were nonetheless forced to flee their countries of origin. This perilous journey has claimed the lives of at least 5,000 people and a significant number of them have been children.

What concerns me most, over and above the numbers entering Europe, is that certain countries are shutting their doors. The Schengen zone, one of the world’s great success stories, is being severely tested. Borders are being closed and checkpoints set up. Trust in neighbours is waning.

What does this have to do with tourism? Everything. Sadly, in some nations that are anxious about how migrants or refugees may affect their society and its tourism, prejudices and paranoia are bubbling to the surface. This climate of fear suspicion challenges the core value of tourism: our global community.

Addressing the media at the opening of the tourism trade fair, ITB Berlin, Secretary-General of the UNWTO Taleb Rifai stated:

The challenge of refugees is a human obligation, with an implicit urgency and priority needed in global response. This is beyond tourism. Facing up to our human obligation is far more important than protecting our business.

He is unquestionably right. Our priorities should not be limited to business.

The refugee crisis does not bear on tourist destinations. The sites and routes of our itineraries remain as they were: iconic, quintessential and unforgettable.  What the media broadcasts internationally is, to a large extent, a selective and sensationalised representation, reflecting the inept management of the situation by local governments.  There is no reason to hold back from future travel or to make particular changes to travel already underway. There is more than enough room in our countries, and our hearts, for us all to move forwards. Our journeys must continue. The crisis is no reason to stay home.

What we mustn’t forget is that our industry is about caring for others, especially because of our differences, and working to make a positive impact on their lives. In the bigger picture, the influence refugees in Europe will bear on tourism is in one way only – constructively. These are people taking vast risks in search of a better life. Many are multilingual, highly skilled and ambitious, and in due course they too can play a role in the tourism industry in their newly found homes.

To travellers, Europe is open. Show your support and commitment by continuing to travel. Now more than ever is the time to live the spirit of tourism, by welcoming these most courageous of travellers as we celebrate the planet we share.