Again, again our world is shaken. On 11 September 2001, I was safe in Brussels. But this year, it was the city of Brussels that was attacked – its airport and a metro station – in only an hour. The attacks took the lives of 35 souls, leaving 230 more injured from direct exposure to terrorism. A nation and the world are left numb from shock, horror and profound disbelief.

Reflecting on these events a week later, it is clear that we are facing a new reality, one in which anything might happen, no matter where we are. Nowhere and no one feels safe. Last week it was Brussels, the most recent of a long list of global cities rich in cultural and religious diversity – from Paris to San Bernardino, from Sydney to Istanbul – forced to look terrorism in the eye.

With each attack, the immediate reaction of government officials, those charged with the protection of their citizens, is to revert to the measures implemented post – 9/11, that of curtailing movement. Governments are telling people to stay close to home, stay vigilant and stay away from certain cities, countries or icons. The message is almost to ‘stay scared’. This is the wrong message to be spreading.

Governments should focus their resources on prevention and on identifying where real risks lie. Those who threaten us appear to have moved on, yet our governments’ strategies are retrospectively focused. The threat is no longer about liquids and shoes.

Recently, I read a book by an expert on avalanches, in which the author introduced the concept of a “pre-mortem” – anticipating the variables with which to predict an outcome. Our governments could learn from this as they pursue both security and those responsible for eroding it.

Equally so, it is our responsibility as individuals to maintain a free and open society. Let us remember and embrace those freedoms that made us strong. As we face our new reality, let us consider the real risks in a balanced way. Despite accidents occurring in travel by automobile, air, or train, for example, these modes of transport never stop. Similarly, no blanket warnings are imposed when the annual flu comes around. We carry on with our lives.

Should we be more careful, more vigilant? Absolutely. We need to instil a community-wide, shared responsibility for keeping one another safe. It is my responsibility to protect my neighbours and their families, and theirs to protect me and mine. Simple. That is how we stop the sparks of social discontent from flaring up into flames of destruction.

In this current environment, we need to carry on travelling. Such a cry of defiance serves then as a powerful and positive reaction to the attacks being committed around the world. Each time an attack is carried, this movement of defiant travel grows stronger. This movement states, loudly and purposefully, that travel will improve understanding and appreciation among countries and cultures, worldwide.

As a matter of principle, I will be part of this movement by travelling wherever I choose. And such a sentiment is what I hope to see and feel daily at Trafalgar: a resolve to travel, to heighten the desire of travellers to keep exploring, and in so doing, to show that fear will never cloud freedom. Together with our teams and guests, I will show others the ongoing passion we feel towards the world we share.

It is this spirit of defiance and this confidence, we can call upon when we hearing chilling news riddled with terrorism. And such a spirit serves as a unifying force providing comfort, inspiring courage and keeping travellers of the world moving forward.

This is why I am confident that tomorrow will, unquestionably, be a better day.